ZENOBIA: The Curious Book of Business - Softcover

Emmens, Matthew

Softcover

ISBN 10: 1442953195 ISBN 13: 9781442953192

Publisher: ReadHowYouWant, 2012

Synopsis

Zenobia: The Curious Book of Business is designed to take you on an adventure - to transport you to a place where even the most crumbling structures and stubborn personalities are transformed by the enthusiasm, conviction, and courage of the story's heroine. What is strange here will quite quickly become familiar. It will, we hope, inspire you to change the way you view your own world of work - to take what already is and transform it into what must be. For only the creative and the courageous can lead change. Only passion can turn ruin into rightness and transform work itself into something more like fun. Zenobia is a mythical place, a place where the heroine's adventure becomes a pathway to success for others. It is, as well, a mystical place - a place that reminds us all that one's own success can be achieved only when others succeed as well. Curious indeed.

About this title

From the Back Cover

Imagine

Written by the CEO of a 14 billion dollar pharmaceutical company and an award-winning author and poet, this extraordinary business fable reminds us that imagination is one of the most powerful, and most overlooked, elements of business success. Moira, an enterprising young job aspirant, wends her way through a strange, sclerotic bureaucracy, never discouraged by what is, remaining tenaciously true to her vision of what could be. In the process she inspires those she meets to help in her quest to revitalize the once-mighty but now moribund Zenobia corporation.

"What leads an organization to greatness is often very different from what enables it to continue to grow and develop. Zenobia shows us the essence of what it takes for a company to change. It tells a story that matters for leaders at all levels."
--Marshall Goldsmith, author of What Got You Here Won't Get You There

"Zenobia illustrates what real change leaders do -- scale walls, inspire new conversations, find ways to have influence out of all proportion to their authority. It is a very human fable about a very important subject."
--Jon Katzenbach, Founder and Senior Partner, Katzenbach Partners and author of Real Change Leaders and The Wisdom of Teams

"Moira's winding, challenging trip through Zenobia's halls and floors represents an amazing adventure. Her climb to the elusive Room 133A was achieved with courage, creativity, grit and willingness to take risks - the very traits that Matt has demonstrated as the incredibly successful leader of Atra Merck, EMD and Shire."
-- Ed Rendell, Governor of Pennsylvania

"There's nothing like a good story to inspire, teach, fire up imagination, and stir your spirit. Zenobia is a fine story that does all this and more. It's rather like Alice in Wonderland meets The One Minute Manager -- full of surprise and delight!"
--BJ Gallagher, coauthor of A Peacock in the Land of Penguins and YES Lives in the Land of NO

About the Author

Matthew Emmens began his career in international pharmaceuticals with Merck & Co., Inc., in 1974. There he held a wide range of sales, marketing, and administrative positions before volunteering in 1992 to help establish Astra Merck, the joint venture between Merck and Astra AB of Sweden. He later became president and chief executive officer. In 1999 he joined Merck KGaA and established EMD Pharmaceuticals, the company's U.S. prescription pharmaceutical business. Subsequently, he was promoted to president of the global prescription business and lived in Germany. In 2003, he joined Shire Pharmaceuticals as chief executive officer and member of the board. As CEO of Shire, Emmens has engineered an extraordinary revitalization, transforming Shire into one of the top specialty pharmaceutical companies in the world in just a few years' time.

About this edition

• Publisher: ReadHowYouWant
• Publication date: 2012
• ISBN 10: 1442953195
• ISBN 13: 9781442953192
• Binding: Paperback
• Number of pages: 112