Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision - Softcover

Hartmann, Thom

Softcover

ISBN 10: 1442966823 ISBN 13: 9781442966826

Publisher: ReadHowYouWant, 2012

Synopsis

Cracking the Code is more than a book about politics, more than a book about communication. It's a book about all the ways you and I can connect with each other to build a better society based on the values of our nation's founders. We have the ability and responsibility to take Thom's belief to heart - that how we communicate dictates how we live, which in turn shapes our world - and act. Reading this book is the first crucial step in that direction.

About this title

From the Back Cover

The Art and Science of Political Persuasion

Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives the Right able to make their message so appealing? Because they've learned the techniques of effective communication--and you can too. Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through--to understand how to respond when they're talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
--Paul Loeb, author of Soul of a Citizen

"Thom Hartmann's book is an excellent primer in communication techniques. But unlike other message makers, Hartmann has genuine substance. He is restoring the radical populist tradition to the mainstream of our culture. Much of what we revere as Americans, Hartmann believes, was created by radicals who simply were ahead of their time."
-- Tom Hayden

"Thom Hartmann ought to be bronzed. His new book sets off from the same high plane as the last and offers explicit tools and how-to advice that will allow you to see, hear, and feel propaganda when it's directed at you and use the same techniques to refute it. His book would make a deaf-mute a better communicator. I want him on my reading table every day, and if you try one of his books, so will you."
--Peter Coyote, actor and author of Sleeping Where I Fall "In Cracking the Code, Thom Hartmann, America's most popular, informed, and articulate progressive talk show host and political analyst, tells us what makes humans vulnerable to unscrupulous propagandists and what we can do about it. It is essential reading for all Americans who are fed up with right-wing extremists manipulating our minds and politics to promote agendas contrary to our core values and interests."
--David C. Korten, author of The Great Turning: From Empire to Earth Community and When Corporations Rule the World and board chair of YES! magazine

From the Inside Flap

As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants. You'll learn the three ways people absorb information and how to appeal to each to get your message across, the kinds of words to use when trying to sway people and the kinds to avoid. why politics is all about stories and how knowing what those stories are will help you understand and connect with your audience, and much more.

Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

About this edition

• Publisher: ReadHowYouWant
• Publication date: 2012
• ISBN 10: 1442966823
• ISBN 13: 9781442966826
• Binding: Paperback
• Number of pages: 352