The simple premise of this book is that every time you open your mouth, in order for communication to happen, you have to sell yourself. If you don't sell yourself, communication is nearly impossible. If you do, your message will get across.
"synopsis" may belong to another edition of this title.
"Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better."
--Charles Osgood, CBS News
"I learned more in the two or three hours [with Arch] than I have...in 15 years."
--Richard A. Gephardt, former congressman
"You can learn a lot from Arch Lustberg."
--Mills Lane, retired district judge and TV host
Lustberg's career has been unique and intriguing. He taught speech and drama at the Catholic University of America in Washington, D.C., for 10 years. When he left academe, he co-produced the Tony Award-nominated musical Don't Bother Me, I Can't Cope. He then co-produced the off-Broadway Outer Critics Circle Award-winning revue Tuscaloosa's Calling Me, But I'm Not Going.
"About this title" may belong to another edition of this title.