The former head of one of the most successful sports franchises in the world takes readers into the boardrooms and dressing rooms of major league sports
Millions of sports fans think they know how to run any team better than the executive in charge of the operation. Such pressure is bound to teach a person a thing or two about leadership, humility and success. Richard Peddie, former president and CEO of Maple Leaf Sports and Entertainment, has clearly learned a few lessons along the way, and now he shares them for the first time in his new book.
Dream Job takes readers behind the scenes of MLSE and introduces us to Richard Peddie, the man Forbes Magazine once called “a bum” to hockey fans (considering the Leafs’ performance) but “a wizard” on enterprise value creation. Entrepreneurs will be keen to learn how a working class kid from Windsor who barely made it into university managed to reach the top of virtually every organization he ever worked for. Hockey, basketball and soccer fans will warm to the many stories that Peddie has to tell in this fascinating and hard-hitting book.
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RICHARD PEDDIE was president and CEO of Maple Leaf Sports and Entertainment for fifteen years until his retirement in 2012, overseeing all business and team operations related to the Maple Leafs, the Raptors, Toronto FC and the Marlies, as well as running the operations of the Air Canada Centre, MLSE's three television channels and Maple Leaf Square. A native of Windsor, Ontario, Peddie graduated from the University of Windsor in 1970 and received an honorary doctorate from the institution in 2001. Peddie lives in Toronto with his wife, Colleen.
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