Looptail: How One Company Changed The World By Reinventing Business - Softcover

Poon Tip, Bruce

Softcover

ISBN 10: 1443420271 ISBN 13: 9781443420273

Publisher: Collins, 2014

Synopsis

The #1 national bestseller-now in paperback!

Can a company be cool, socially responsible and still make money?

Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world's most successful adventure travel company. Based in Canada, G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energized, and his customers extremely happy.

It's all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up. Poon Tip has worked tirelessly to ensure that his company generates good karma for everyone; that is, that "giving back" in life and in business is all about the cycle of the Looptail. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures-instead, every employee is a CEO, empowered to make instantaneous decisions to help serve clients on the spot. But while there's no CEO, there is a company Mayor who takes the daily pulse of corporate morale. There's no HR department, but there is a Talent Agency and company Culture Club.

This is a singularly stunning story of why community, culture and karma matter in business, and how one man's desire to do the right thing and generate profits can be blended into a win-win for all involved.

About this title

About the Author

BRUCE POON TIP is the author of the #1 national bestseller Looptail and the founder of G Adventures. After returning from a backpacking tour of Asia in 1990, Poon Tip was driven to share his passion and vision for authentic and environmentally sustainable travel. With nothing more than his own personal credit cards, he created G Adventures. What began as a one-man show has grown to become the world’s largest adventure travel company.

Review

''Looptail is a great story and a shining example of why passion, purpose, and maintaining a sense of social responsibility are key elements in the success of any business. It gives readers an insightful glimpse into Bruce's world and philosophy through his adventures in business and around the world.'' --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

''In Looptail, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business.'' --Marc Benioff, cofounder and CEO, Salesforce.com

''Bruce Poon Tip has created an awesome company that is changing the world. As both a fan and a customer, I loved peeking behind the curtain to see all the greasy inner gears whirl and clink with beauty. Looptail is not only an incredible story, but also serves as a how-to guide for creating happiness in the workplace!'' --Neil Pasricha, New York Times bestselling author of The Book of Awesome

''In Looptail, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business.'' --Marc Benioff, cofounder and CEO, Salesforce.com

''Bruce Poon Tip has created an awesome company that is changing the world. As both a fan and a customer, I loved peeking behind the curtain to see all the greasy inner gears whirl and clink with beauty. Looptail is not only an incredible story, but also serves as a how-to guide for creating happiness in the workplace!'' --Neil Pasricha, New York Times bestselling author of The Book of Awesome

Edition details

• Publisher: Collins
• Publication date: 2014
• ISBN 10: 1443420271
• ISBN 13: 9781443420273
• Binding: Paperback
• Language: English
• Number of pages: 304