Learn successful brand management in 7 days and advance your career
Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
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Paul and Julia Hitchens formed Verve Interactive Ltd in 1996. Verve has worked with world famous brands including Virgin Atlantic and Granada Media.
"About this title" may belong to another edition of this title.
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