Global Communication: Theories, Stakeholders, and Trends - Softcover

McPhail, Thomas L.

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9781444330304: Global Communication: Theories, Stakeholders, and Trends

Softcover

ISBN 10: 1444330306 ISBN 13: 9781444330304

Publisher: Wiley-Blackwell, 2010

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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.

Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
Covers the global war on terrorism and the substantial US investment in Iraqi media
Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

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Book Description:

The second edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communications, this book provides new insights into the worldwide factors affecting media. Utilizes numerous and diverse examples of media stakeholders, including CNN, AOL / TimeWarner, the BBC, and the music industry. Offers a user-friendly balance of theoretical and empirical materialOrganized accessibly around two main theories: electronic colonialism and world system theoryPlaces emphasis on the history of the international communications debateFeatures engaging examples from media coverage on the war of terrorism to the birth of the iPod. This newly revised edition provides updates on all developments in media since 2002 and most substantially on the war on terrorism, Afghanistan and Iraq wars, post 9/11, al-Jazeera and Arabic media systems. Global Communication, second edition is also accompanied by a fully updated instructor's manual.

From the Back Cover:

Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.

With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.

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