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The Story of McDonalds details the history of this fast-food giant since its founding in the 1950s. Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.
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Business titles may not be the hottest on nonfiction shelves, but the attractive "Built for Success" series could change that.. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative.
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- PublisherFranklin Watts
- Publication date2011
- ISBN 10 1445105969
- ISBN 13 9781445105963
- BindingHardcover
- Rating
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The Story of McDonalds (Built for Success)
Published by
Franklin Watts
(2011)
ISBN 10: 1445105969
ISBN 13: 9781445105963
Used
Hardcover
Quantity: 2
Seller:
Rating
Book Description Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL8947407
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