Items related to Essentials of Strategic Management
Synopsis
Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.
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Review
This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management Dr Tahir Rashid Lecturer in Strategy and Marketing, Salford Business School. University of Salford
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