Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the Second Edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice.
Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures.
The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy.
Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management.
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Andrea Whittle is Professor of Management at Newcastle University Business School and previously Head of the Strategy, Organization and Society Research Group. Before joining Newcastle University in 2013, Andrea held a Chair in Organization Studies at Cardiff University. Andrea started her academic career in Natural Science, then did a PhD in Sociology in the field of Science and Technology Studies and since then has taught Management in Business Schools. Andrea’s interest in strategy started without plan or design – much like many strategies themselves emerge. While doing an ethnography of a group of management consultants for her doctoral research, she was fascinated by the social, political, material and discursive processes through which the group tried to shape the firm’s strategy agenda, albeit not always successfully. Since then, she has gone on to develop a keen interest in strategy as practice, applying organization theory and social theory to the study of strategizing processes in a range of contexts. Her more recent work has included longitudinal ethnographic research on a strategy project team in a Multinational Corporation and work on how top managers account for their strategic decisions following crises and scandals. Central to all her work is a concern for understanding how discourse and power are implicated in all forms of organization – of which strategy is not an exception but an exemplar.
Chris Pitelis is Life Fellow, Queens’ College, University of Cambridge, co-editor of the Cambridge Journal of Economics and literary executor of the collected papers of Edith Penrose. Chris researches on sustainable international business strategy and governance, national and regional competitiveness. He published over ten books and circa a hundred articles in journals such as Academy of Management Review, Organization Science, Journal of International Business Studies, Strategic Entrepreneurship Journal, and The Leadership Quarterly. He has served as Dean of College, Head of School, Director of Research and Engagement Center, and visiting professor in leading Universities. He served at the editorial boards of leading journals, organized, presented and chaired numerous conferences, was invited speaker and coordinated projects, taught, consulted, trained and designed policies for international organizations, governments and regions, businesses and NGOs.
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