“The Man Nobody Knows” is a 1925 work by American author and advertising executive Bruce Fairchild Barton. His second book, it presents Jesus Christ as a businessman, and 'founder of Modern Business', in an attempt to make the story accessible to contemporary businessman. When first published, it shot to the top of the non-fiction bestseller list. Contents include: Contents include: “Bruce Fairchild Barton”, “How it Came to Be Written”, “The Leader”, “The Outdoor Man”, “The Sociable Man”, “His Method”, “His Works and Words”, and “The Master”. Many vintage books such as this are increasingly scarce and expensive. It is with this in mind that we are republishing this volume now in an affordable, modern, high-quality edition complete with a specially-commissioned new biography of the author.
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When it was originally published in 1925, the book topped the nonfiction bestseller list. Its lessons for the modern businessman are even more compelling today.
Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world". In this new edition, the historian Richard Fried revives Barton's original language. Mr. Fried explores the book's rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.
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