Beyond the Idea: Simple, powerful rules for successful innovation - Hardcover

Vijay Govindarajan,Chris Trimble

Hardcover

ISBN 10: 1447252276 ISBN 13: 9781447252276

Publisher: Pan Macmillan India, 2013

Synopsis

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.



Beyond the Idea shows exactly how to:


Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.


Manage any innovation initiative as a disciplined experiment.


Implement three distinct models for moving from ideas to action.




Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

About this title

About the Author

VIJAY GOVINDARAJAN (VG) is the Earl C. Daum 1924 Professor of International Business at the Tuck School at Dartmouth's Center for Global Leadership. In the latest global ranking of management thinkers, VG came in third place. He lives in New Hampshire. CHRIS TRIMBLE, also on the faculty at Tuck, has been an advisor for dozens of top corporations. With Govindarajan he co-authored the New York Times bestseller Reverse Innovation (2012) and How Stella Saved the Farm (2013). He lives in Vermont.

Review

“This book is a defining work on how we invest in and engage in the future.” ―William Green, Executive Chairman, Accenture, on Reverse Innovation

“Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations.” ―Omar Ishrak, Chairman and CEO, Medtronic, Inc., on Reverse Innovation

“The global community is now so networked that innovation can come from just about anywhere and make an impact everywhere.” ―John T. Chambers, Chairman and CEO, Cisco Systems, on Reverse Innovation

“This elegant story, rich in insight into what it takes to make innovation happen, has already had tremendous impact in GE executive development programs and on key innovation projects.” ―Stephen Liguori, Executive Director, Global Innovation and New Models, General Electric, on How Stella Saved the Farm

“Govindarajan and Trimble have managed to do the unthinkable -- develop a case study that is both seriously thought-provoking and truly entertaining.” ―Dolph Johnson, Senior Vice President, Human Resources, Hasbro, on How Stella Saved the Farm

“We have found How Stella Saved the Farm to be a very useful tool for raising the key challenges in organizing and executing innovation initiatives.” ―James Euchner, VP, Global Innovation at The Goodyear Tire & Rubber Company

“Deere has already held innovation workshops based on Stella, with very positive results. This is a powerful, practical tool for learning and executive development.” ―Mary Jones, Vice President Global Human Resources, Deere & Company, on How Stella Saved the Farm

“At first glance, I was skeptical. By the end, I was blown away. In a quick, fun read I found brilliant simplicity, capturing best practices for enabling and managing innovation. I continue to recommend Stella to executives seeking to turn new ideas into material business outcomes.” ―Roy Rosin, former Vice President of Innovation, Intuit, on How Stella Saved the Farm

Edition details

• Publisher: Pan Macmillan India
• Publication date: 2013
• Language: English
• ISBN 10: 1447252276
• ISBN 13: 9781447252276
• Binding: Hardcover
• Number of pages: 178