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Synopsis
A masterclass in how to be more creative, from one of the world's true advertising greats.
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About the Author
DAVE TROTTis the author ofCreative MischiefandPredatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east ondon, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind "Hello Tosh Gotta Toshiba", "Aristonandonandon", the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year byCampaign Magazine, and Most Creative Agency In The World byAd Agein New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
Review
""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"
""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"
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One Plus One Equals Three: A Masterclass in Creative Thinking
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One Plus One Equals Three: A Masterclass in Creative Thinking
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One Plus One Equals Three: A Masterclass in Creative Thinking
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One Plus One Equals Three: A Masterclass in Creative Thinking
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Pan Macmillan, United Kingdom, London, 2015
ISBN 10: 1447287037
ISBN 13: 9781447287032
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007076080
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One Plus One Equals Three
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One Plus One Equals Three: A Masterclass in Creative Thinking
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Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 3648390
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One Plus One Equals Three: A Masterclass in Creative Thinking
Seller: Brit Books, Milton Keynes, United Kingdom
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Hardcover. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1855466
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