One Plus One Equals Three: A Masterclass in Creative Thinking - Hardcover

Trott, Dave

Hardcover

ISBN 10: 1447287037 ISBN 13: 9781447287032

Publisher: Macmillan UK, 2015

Synopsis

A masterclass in how to be more creative, from one of the world's true advertising greats

How do you make something out of nothing?

One Plus One Equals Threegoes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.

From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Praise for Creative Mischief

"If only Dave had written this book thirty years ago it would have made my career a lot easier" -Sir John Hegarty

"Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class" -Robin Wight (Founder of Engine)

About this title

About the Author:

DAVE TROTTis the author ofCreative MischiefandPredatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east ondon, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind "Hello Tosh Gotta Toshiba", "Aristonandonandon", the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year byCampaign Magazine, and Most Creative Agency In The World byAd Agein New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Review:

""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"

""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"

About this edition

• Publisher: Macmillan UK
• Publication date: 2015
• ISBN 10: 1447287037
• ISBN 13: 9781447287032
• Binding: Hardcover
• Number of pages: 256