Items related to Better Business, Plus MyBizLab without eText
Synopsis
Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package
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0133059049 / 9780133059045 Better Business
0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business
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About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
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- PublisherPearson Education Limited
- ISBN 10 1447963709
- ISBN 13 9781447963707
- BindingPaperback
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