Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series) - Hardcover

Croll, Alistair; Yoskovitz, Benjamin

Hardcover

ISBN 10: 1449335675 ISBN 13: 9781449335670

Publisher: O'Reilly Media, 2013

Synopsis

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

• Understand Lean Startup, analytics fundamentals, and the data-driven mindset
• Look at six sample business models and how they map to new ventures of all sizes
• Find the One Metric That Matters to you
• Learn how to draw a line in the sand, so you'll know it's time to move forward
• Apply Lean Analytics principles to large enterprises and established products

About this title

About the Authors

Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time.
In 2001, he co-founded web performance startup Coradiant, and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.
Alistair is the author of three books on web performance, analytics, and IT operations, including "Lean Analytics" http://leananalyticsbook.com/, a book on using data to build a better business faster that's due out in March from O'Reilly Media. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at "Solve For Interesting": http://www.solveforinteresting.com. Alistair chairs O'Reilly's Strata Conference.

Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses. The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators. Ben is the author of "Instigator Blog" (instigatorblog.com), and regularly speaks at startup conferences. He's currently VP Product at GoInstant, which was acquired by Salesforce in 2012.

From the Inside Flap

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, monetize your business, and spread the word. Packed with more than 30 case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real- world information no entrepreneur can afford to go without.

• Understand Lean Startup, analytics fundamentals, and the data-driven mindset
• Look at six sample business models and how they map to new ventures of all sizes
• Find the One Metric That Matters to you
• Learn how to draw a line in the sand, so you'll know it's time to move forward
• Apply Lean Analytics principles to large enterprises and established products

Edition details

• Publisher: O'Reilly Media
• Publication date: 2013
• Language: English
• ISBN 10: 1449335675
• ISBN 13: 9781449335670
• Binding: Hardcover
• Edition number: 1
• Number of pages: 437