Social eCommerce: Increasing Sales and Extending Brand Reach

4.07 avg rating
( 14 ratings by Goodreads )
 
9781449366360: Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative Pr.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers.

  • Strategize and optimize your social presence in ways you didn’t know were possible
  • Drive more clicks and sales with better-performing Facebook ads
  • Develop remarkable content with viral potential
  • Manage your online reputation, instead of letting it manage you
  • Integrate social media into your Seo strategy, and vice versa
  • Leverage online influencers to promote your brand, and become an influencer yourself

"synopsis" may belong to another edition of this title.

Book Description:

Increasing Sales and Extending Brand Reach

About the Author:

Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O’Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Spencer, Stephan
Published by O'Reilly Media 8/22/2014 (2014)
ISBN 10: 1449366368 ISBN 13: 9781449366360
New Paperback or Softback Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description O'Reilly Media 8/22/2014, 2014. Paperback or Softback. Book Condition: New. Social Ecommerce: Increasing Sales and Extending Brand Reach. Book. Bookseller Inventory # BBS-9781449366360

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.66
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Spencer, Stephan; Harding, Jimmy; Sheahan, Jennifer
Published by O'Reilly Media
ISBN 10: 1449366368 ISBN 13: 9781449366360
New PAPERBACK Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description O'Reilly Media. PAPERBACK. Book Condition: New. 1449366368 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI2132560406

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.83
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Spencer, Stephan
Published by O'Reilly Media (2014)
ISBN 10: 1449366368 ISBN 13: 9781449366360
New Paperback Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description O'Reilly Media, 2014. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 1449366368

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.10
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

4.

Jennifer Sheahan, Jimmy Harding, Stephan Spencer
Published by O Reilly Media, Inc, USA, United States (2014)
ISBN 10: 1449366368 ISBN 13: 9781449366360
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description O Reilly Media, Inc, USA, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself. Bookseller Inventory # AAH9781449366360

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.22
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Stephan Spencer; Jimmy Harding; Jennifer Sheahan
Published by O'Reilly Media (2014)
ISBN 10: 1449366368 ISBN 13: 9781449366360
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description O'Reilly Media, 2014. Paperback. Book Condition: New. book. Bookseller Inventory # M1449366368

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.54
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Jennifer Sheahan, Jimmy Harding, Stephan Spencer
Published by O Reilly Media, Inc, USA, United States (2014)
ISBN 10: 1449366368 ISBN 13: 9781449366360
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description O Reilly Media, Inc, USA, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book. Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself. Bookseller Inventory # AAH9781449366360

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Spencer, Stephan; Harding, Jimmy; Sheahan, Jennifer
Published by O'Reilly Media
ISBN 10: 1449366368 ISBN 13: 9781449366360
New PAPERBACK Quantity Available: 1
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description O'Reilly Media. PAPERBACK. Book Condition: New. 1449366368 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.14. Bookseller Inventory # OTF-Y-9781449366360

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Sheahan, Jennifer
Published by Oand#8242;Reilly (2014)
ISBN 10: 1449366368 ISBN 13: 9781449366360
New Quantity Available: 17
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Oand#8242;Reilly, 2014. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # WO-9781449366360

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.10
Convert Currency

Add to Basket

Shipping: US$ 11.88
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Spencer, Stephan; Harding, Jimmy; Sheahan, Jennifer
Published by O'Reilly Media
ISBN 10: 1449366368 ISBN 13: 9781449366360
New PAPERBACK Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description O'Reilly Media. PAPERBACK. Book Condition: New. 1449366368. Bookseller Inventory # Z1449366368ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Spencer, Stephan; Harding, Jimmy; Sheahan, Jennifer
Published by O'Reilly Media
ISBN 10: 1449366368 ISBN 13: 9781449366360
New PAPERBACK Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description O'Reilly Media. PAPERBACK. Book Condition: New. 1449366368. Bookseller Inventory # Z1449366368ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book