Body By Design: The Complete 12-Week Plan to Transform Your Body Forever - Hardcover

Gethin, Kris

Hardcover

ISBN 10: 1451602170 ISBN 13: 9781451602173

Publisher: Touchstone, 2010

Synopsis

MAKE YOUR DREAM BODY A REALITY

FROM KRIS GETHIN, editor in chief of the world’s leading online fitness site Bodybuilding.com, comes a revolutionary 12-week diet and exercise program—supported by two million members and thousands of real-life success stories. Body by Design is a plan that promotes health from the inside out, starting by breaking down the mental blocks that are holding you back, then by building up the muscles on your body, and finally by adding delicious, healthy food onto your plate.

Rather than subtracting things from your life— cutting out calories, losing weight, banishing your belly—here's how to add more of the right things: more muscle, more support, and more success. Motivation is the key factor that drives permanent change, and with Body by Design you can finally learn how to activate your inner motivation and with the proper balance of weight training, make fit happen forever. cardiovascular exercise, and nutrition—along with the motivational tools to stick with that program for the long term—even people who have struggled with fitness for their entire lives can achieve spectacular, lasting results. Join the “Transformation Nation” and create your own story that will inspire others—with Body by Design.

In Body by Design, you’ll learn the optimal balance of weight training, cardiovascular exercise, and nutrition—along with the motivational tools to stick with your goals and achieve dramatic results. Rather than subtracting things from your life (cutting calories, losing weight, banishing your belly), here's how to more muscle, more support, and more success.

Based on the best practices found at Bodybuilding.com (the world’s leading online fitness site), Body by Design shows that amazing things can happen when people get the tools they need to achieve their fitness goals.

***

YOU CAN TRANSFORM YOUR BODY. GET AND STAY MOTIVATED.

Identify your “Transformation Trigger” and create a system of radical accountability in your life—whether your goal is to lose 30 pounds of fat or gain 30 pounds of muscle.

EXERCISE FOR OPTIMUM RESULTS with a fully illustrated, 12-week workout. By changing your routine often, you will “shock” your body into doing more than you ever thought you could.

EAT CLEAN TO GET LEAN with simple, inexpensive, and delicious recipes. Supercharge your metabolism and keep hunger under control.

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TIFFANY FORNI is a self-professed “fat girl turned fitness nerd” who turned her newfound passion for health into a career as a personal trainer.

ROCHELLE FORD came from a family of unhealthy eaters but eventually lost more than 100 pounds—and converted her family to her good habits in the process.

CLAUDIO RAMOS has more energy than ever after his 135-pound weight loss—“It’s like I’ve been reborn.”

RICKY HOWELL achieved a stronger body and a newfound sense of confidence after his divorce.

PLUS, YOU’LL READ AMAZING STORIES— and see remarkable before-and-after photos— from people just like you who have experienced dramatic, life-changing results.

About this title

Review:

A Q&A with Author Kris Gethin

Q: What sets Body by Design apart from other books in the fitness category?

Gethin: When I set out to create Body by Design, I soon realized I have one tool at my disposal that no other fitness book before has ever had – a community of hundreds of thousands of people who know that this stuff works. I’m the editor in chief of BodySpace, the largest fitness-focused social networking site in the world (think of it like Facebook for fitness). Every day I’m talking with our members -- giving them advice, listening to their concerns and challenges, and learning what works (and what doesn’t). In addition, I’ve been training athletes, fitness professionals, and regular people who just want to get healthy for more than a decade. I’ve seen people undergo the most amazing transformations when they use all the tools at their disposal -- the right diet, a smart exercise regimen, and the lasting mental motivation they need to stick with the program for the long term.

In Body by Design, I’m combining my own expertise with the crowd-sourced wisdom of hundreds of thousands of BodySpace members to create an utterly unique and incredibly inspiring book. The core of Body by Design is the 12-week workout plan, fully illustrated with four-color photos (and, in the enhanced eBook edition, video). I’ll also give you a simple eating plan, dozens of delicious recipes, and motivational tips you won’t find anywhere else to keep you on track. In addition, you’ll read more than 20 Transformation Stories, from people just like you who actually achieved the body of their dreams.

Q: How did you first get involved with fitness and training?

Gethin: Several years ago, I suffered a bad back injury and severe asthma – and then I transformed from an active guy to a couch potato, gaining a circle of friends who liked to party. Soon I was overweight and depressed. I knew I was too weak to change my habits on my own, so I decided to change my social network and surround myself with people who enjoyed working out and taking care of their bodies. Soon fitness was a lifestyle, not just a passing fad for me. I lost weight, eradicated my back pain, regained energy, improved my outlook on life ... and then I made it my life’s work to inspire others.

Q: Why do so many people have trouble sticking to a fitness plan?

Gethin: Too many people focus on short-term goals. Trying to reach some "perfect" physique or losing weight for a big event can only motivate you for so long – then you’re right back where you started. I call these kinds of short-term goals “fixed motivation.” True motivation -- lasting motivation -- is something quite different. If you can tap into your long-term goals and create a group of friends you can relate to, you will never have to make another New Year’s resolution to lose weight, or put all of your hope in an exercise gadget from an infomercial -- and you certainly won’t find yourself going through the perpetual cycle of yo-yo dieting.

Extra support can be found online at places like BodySpace (www.bodyspace.com). When you tell yourself that you aren’t going to eat cake anymore, it’s easy to give in to temptation, especially if you are having a bad day or happen to be at a social gathering. Now imagine telling 10, 100, maybe 1,000 friends (who are supportive) that you’ve set healthier eating goals for yourself. All of a sudden, accountability takes on a whole new meaning -- it becomes Radical Accountability. You don’t have to log on to BodySpace to enjoy the benefits of Body by Design –- but it’s there if you need it!

Q: How important is diet vs. exercise in a fitness plan? And what changes should someone make in their diet to complement their workouts?

Gethin: One isn’t more important than the other. Trying to get into shape without a strategic nutrition plan, an ever-challenging exercise routine, or a support group is much like shaving off the leg from a stool – you’re going become unstable and likely to fall over. The majority of people focus on removing things from their diets, but Body by Design focuses on adding -– adding more meals to keep the metabolism firing, adding more quality calories to provide energy and recovery from the accompanying training routine, and more adding instrumental training phases to the workout routine to ensure the body doesn’t adapt and plateau.

Q: Any last words of advice?

Gethin: Be transparent with your goals -- tell as many supportive people as you can. By putting your reputation on the line and staring in the face of certain embarrassment, you are much more accountable to see your goals through, for life.

From the Author:

BODY BY DESIGN

The Complete 12 Week Plan

to Transform Your Body Forever

 

by Kris Gethin

 

Editor in Chief of Bodybuilding.com

 

Foreword by Jamie Eason

 

From Kris Gethin, Editor-in-Chief of the online fitness phenomenon Bodybuilding.com comes a revolutionary 12-week diet and exercise program--backed by two million members and thousands of real-life success stories.  BODY BY DESIGN: The Complete 12 Week Plan to Transform Your Body Forever (On-sale January 2011; Touchstone; hardcover w/ photos; $24.99 / 978-1-4516-0217-3) begins from the inside out, starting with the very thoughts in your head and working its way to the muscles on your body and the food on your plate.

 

The core of the Body by Design plan is MOTIVATION--the single greatest factor in achieving health and fitness goals.  Gethin shares the powerful research proving that willpower isn't a fixed trait, but something that can be learned by creating a supportive environment--a fact he knows well from personal experience and from the success of the nearly 2 million people who find the tools and the "team" they need on BodySpace.

Men and women, young adults to seniors, fitness novices and committed athletes--people of every age and lifestyle have tapped into the resources and support system found online at BodySpace and now share their "Transformation Nation" success stories in Body by Design.  There are many fitness and nutrition books out there, but the built-in online network of knowledge and inspiration found at BodySpace makes Body by Design unique--and the amazing results one-of-a-kind!

 

The 12-week exercise and diet plan in Body By Design provides sure-fire success strategies including THE FOUR PILLARS OF POWER:

 

• Burn and Build Bridges: Our social circles can be powerful--for good or for bad.  Take a close look at the people you are spending time with and minimize negative influences while expanding on positive ones.
  
• Live Out Loud: Learn the power of public goals.  Take the first step toward reaching your goals by telling all of your friends where you're headed.
  
• Get Radical: Radical accountability picks up where goal setting left off.  Track the details of how much you're exercising and what you're eating to stay on track.  Seek out "friendly feedback" on BodySpace or from trusted individuals in your immediate environments like the home or office.
  
• How, Not What: Life doesn't exist in a vacuum.  To make resolutions stick, learn strategies for maintaining the program in the real world by anticipating obstacles and tackling potential road blocks.
  

 

BODY BY DESIGN harnesses the power of motivation and community to turn health and fitness goals into realities.  .

 

About this edition

• Publisher: Touchstone
• Publication date: 2010
• ISBN 10: 1451602170
• ISBN 13: 9781451602173
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240