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The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights - Hardcover
Renowned psychologists describe the most useful insights from social psychology that can help make you “wise”: wise about why people behave the way they do, and wise about how to use that knowledge in understanding and influencing the people in your life.
When faced with a challenge, we often turn to those we trust for words of wisdom. Friends, relatives, and colleagues: someone with the best advice about how to boost sales, the most useful insights into raising children, or the sharpest take on an ongoing conflict. In The Wisest One in the Room, renowned social psychologists Thomas Gilovich and Lee Ross ask: Why? What do these people know? What are the foundations of their wisdom? And, as professors and researchers who specialize in the study of human behavior, they wonder: What general principles of human psychology are they drawing on to reach these conclusions?
They begin by noting that wisdom, unlike intelligence, demands some insight into people—their hopes, fears, passions, and drives. It’s true for the executive running a Fortune 500 company, the candidate seeking public office, the artist trying to create work that will speak to the ages, or the single parent trying to get a child through the tumultuous adolescent years. To be wise, they maintain, one must be psych-wise.
Gilovich and Ross show that to answer any kind of behavioral question, it is essential to understand the details—especially the hidden and subtle details—of the situational forces acting upon us. Understanding these forces is the key to becoming wiser in the way we understand the people and events we encounter, and wiser in the way we deal with the challenges that are sure to come our way—perhaps even the key to becoming “the wisest in the room.”
When faced with a challenge, we often turn to those we trust for words of wisdom. Friends, relatives, and colleagues: someone with the best advice about how to boost sales, the most useful insights into raising children, or the sharpest take on an ongoing conflict. In The Wisest One in the Room, renowned social psychologists Thomas Gilovich and Lee Ross ask: Why? What do these people know? What are the foundations of their wisdom? And, as professors and researchers who specialize in the study of human behavior, they wonder: What general principles of human psychology are they drawing on to reach these conclusions?
They begin by noting that wisdom, unlike intelligence, demands some insight into people—their hopes, fears, passions, and drives. It’s true for the executive running a Fortune 500 company, the candidate seeking public office, the artist trying to create work that will speak to the ages, or the single parent trying to get a child through the tumultuous adolescent years. To be wise, they maintain, one must be psych-wise.
Gilovich and Ross show that to answer any kind of behavioral question, it is essential to understand the details—especially the hidden and subtle details—of the situational forces acting upon us. Understanding these forces is the key to becoming wiser in the way we understand the people and events we encounter, and wiser in the way we deal with the challenges that are sure to come our way—perhaps even the key to becoming “the wisest in the room.”
"synopsis" may belong to another edition of this title.
About the Author:
Thomas Gilovich is a professor of psychology at Cornell University and author of The Wisest One in the Room (with Lee Ross), How We Know What Isn’t So, Why Smart People Make Big Money Mistakes, and Social Psychology. He lives in Ithaca, New York.
Lee Ross is a professor of psychology at Stanford University and co-founder of the Stanford Center on Conflict and Negotiations. He is the author of The Wisest One in the Room (with Thomas Gilovich), The Person and the Situation, and Human Inference.
Excerpt. © Reprinted by permission. All rights reserved.:
Lee Ross is a professor of psychology at Stanford University and co-founder of the Stanford Center on Conflict and Negotiations. He is the author of The Wisest One in the Room (with Thomas Gilovich), The Person and the Situation, and Human Inference.
The Wisest One in the Room PREFACE
In late spring 1944, Allied forces were making final preparations for the momentous events of D-Day, the landing of troops on the five beaches of Normandy, code-named Utah, Omaha, Gold, Juno, and Sword. The invasion would take place in two phases: an assault by twenty-four thousand British, American, and Canadian airmen shortly after midnight and a massive amphibious landing of Allied infantry and armored divisions at 6:30 a.m. The British commander, General Bernard Montgomery, gave the officers who would lead the assault their final briefing—a tour de force performance, thorough in its content and impeccable in its delivery.
The Supreme Allied commander, General Dwight D. Eisenhower, known to all as “Ike,” had assigned this task to “Monty” and did not do much talking himself in the final hours before the invasion. He did not reiterate details about the operation. Nor did he offer his own perspective on the larger significance of the operation or of the long struggle ahead—a struggle that would culminate in the defeat of the Third Reich. He simply walked around the room shaking hands with each and every man who would lead the assault, mindful, as they were, that many would not survive.
He recognized that their thoughts would be focused on the challenge that each of them would face in the next twenty-four hours, on the fates of their comrades-in-arms, and on the well-being of their families. He gave no hint that he was contemplating his own fate or future reputation. His wordless handshakes communicated to each officer that he understood what they were thinking and feeling, and that he honored them for what they were about to risk and what they were about to experience. He was the wisest one in the room.1
· · ·
Words of wisdom are easy to find. They are offered in books of quotations, desktop calendars, daily planners, and even bumper stickers. Advice is given to us, often unsolicited, by friends, relatives, and colleagues. We can look to sages for counsel about how to manage our personal finances (Neither a borrower nor a lender be.—William Shakespeare) or how to proceed in our careers (Be nice to those on the way up; they’re the same folks you’ll meet on the way down.—Walter Winchell). People who aspire to power can seek guidance from a Renaissance Italian diplomat (It is wise to flatter important people.— Niccolò Machiavelli), and those who have the more modest goal of “winning friends and influencing people” can find similar advice from a bestselling twentieth-century author (Be lavish in praise.—Dale Carnegie) or a U.S. National Medal of Freedom winner (People will forget what you said, people will forget what you did, but people will never forget how you made them feel.—Maya Angelou).
We’re given guidance about how to achieve our goals (The best way to get what you want is to deserve what you want. —Charles Munger) and, from the Sufi poets of old, advice about how to deal with difficult times (This too shall pass). We can even find all-encompassing prescriptions for the meaning of life and the path to personal fulfillment (The meaning of life is to find your gift; the purpose of life is to give it away) from sages whose names have been lost to us.
Insight and skill in dealing with human conflict have long been seen as particularly important elements of wisdom. We see this in the Old Testament tale of King Solomon resolving a custody battle and in the success of Nelson Mandela, two and a half millennia later, in achieving a bloodless end to apartheid.
There are many different kinds of wisdom, as these quotations attest. Some people are Buddha wise, others Bubba wise, and still others Buffett wise. It is telling that Webster’s dictionary distinguishes three types of wisdom: (1) knowledge, or accumulated philosophic or scientific learning; (2) insight, or the ability to discern inner qualities and relationships; and (3) judgment, or good sense.
This emphasis on discernment and good sense highlights the fact that being wise is not the same thing as being smart. By “the wisest one in the room” we do not mean the person with the highest IQ or the greatest command of facts and figures. The smartest one in the room may lack insight about human affairs and display poor judgment in both day-to-day interactions and the larger pursuit of a rewarding and meaningful life. Indeed, The Smartest Guys in the RoomI is an account of the people at the top of Enron, the failed energy corporation, who by all accounts were extremely smart and very sophisticated in their financial manipulations. But their arrogance, greed, and shortsightedness got the better of them (as well as their company’s employees and shareholders), making it clear that they were anything but wise. What they lacked was not just a moral compass, but wisdom about what goals are truly worth pursuing and the means by which they are best pursued.
A critical difference between wisdom and intelligence is that wisdom demands some insight and effectiveness around people. Intelligence does not. A person can be “smart” without being smart about people, but it makes no sense to say someone is wise if the person has no feel for people or no understanding of their hopes, fears, passions, and drives. You can be a savvy investor or an accurate weather forecaster even if you aren’t particularly savvy about people, but you can’t be a wise person if you aren’t wise about people. Montgomery’s preinvasion briefing may have been more intelligently crafted and more skillfully delivered than any that Eisenhower ever gave. But it was Ike’s understanding of the needs of his officers, and his deftness in attending to those needs, that testify to his wisdom.
Any analysis of wisdom must reflect the fact that the most important things in life involve other people. That is true for the executive trying to run a Fortune 500 company, the candidate seeking public office, the artist trying to create work that will speak to the ages, or the single mother trying to get her child through the tumultuous adolescent years. It’s true even for the software engineer who merely wants to be left alone to write code for most of the day or the poker player who just wants to feel the rush that comes from using her wits with money on the line. Our exploration of what makes someone the wisest one in the room therefore focuses on human psychology—on social psychology in particular. Wisdom requires understanding the most common and most powerful influences on people’s behavior. It also requires knowing when and why people get off track and end up making faulty judgments, erroneous predictions, and poor decisions. To be wise, one must be psych-wise.
Wisdom also requires perspective, something that runs through all three components of Webster’s definition: knowledge, insight, and judgment. A wise person is able to put individual events in perspective and take a broader view of the issue at hand. Eisenhower was able to get beyond his concern with the overall scope and success of the mission and connect with his men on what was at the forefront of their minds—their safety, their families, and what the first hours of the invasion might be like.
In this respect as well, the difference between wisdom and intelligence is noteworthy. Intelligence involves taking the information available and processing it effectively—thinking about it logically and drawing sound conclusions. That is certainly an important component of wisdom. But a wise person does something else—a wise person goes beyond the information that is immediately available. Wisdom involves knowing when the information available is insufficient for the problem at hand. It involves the recognition that how things are right now might seem very different down the road.
We became convinced that this is the right time for a book like this because of the tremendous progress that’s been made in two fields that deal with these two critically important components of wisdom—the field of social psychology and that of judgment and decision making. It has been our privilege to have worked in these two fields for a combined eighty years, and an honor to have contributed to them along the way. Of all the scientific disciplines, it is social psychology that focuses most directly on understanding the thoughts, feelings, choices, and actions of the average person. Important findings have poured out of social psychologists’ research labs over the past forty years, providing insights into human behavior that anyone seeking to become wiser should know.
The field of judgment and decision making, meanwhile, has illuminated how and why people are quick to draw conclusions when they would be better served by stepping back and looking at things from a broader perspective. This field has undergone a revolution over the past forty years, a revolution that has made it clear that judgment and decision making have a lot in common with perception. Like perception, they are subject to illusions. Anyone aspiring to greater wisdom needs to know when to be on the lookout for these illusions and how to steer clear of them.
The aim of this book is to help you be wiser so that you can deal more effectively with your employees and coworkers, have an easier time getting your children to realize their potential, or resist the temptations crafted by slick advertisements and clever marketers.
But the book has a higher aim as well. Aristotle maintained that wisdom entails an understanding of causes, of why things are the way they are. To him, a knowledgeable person knows a lot about what and how, but a wise person understands why. Although we trust that you will gain a great deal of practical wisdom from reading this book, we also hope to give you a deeper appreciation of the broader principles that provide the foundation for that practical advice. In so doing, we hope you will gain a better appreciation of why people act the way they do and why we all have such a hard time getting beyond our narrow perspectives. In the end, you should have a better sense of which pithy quotations are worth attending to and which are best ignored, and a deeper understanding of the advice offered by the sages and leaders we most revere.
· · ·
The Wisest One in the Room is not a textbook. Many excellent textbooks in psychology are available for anyone who wants to explore the breadth and depth of psychological science. If you’ve read one of those textbooks or taken a course in psychology, you will recognize how much we omit or mention only briefly here. We have chosen instead to discuss a small number of specific insights that we believe are especially important components of wisdom. They are the ones that should give you the deepest understanding of why the things happening around you unfold the way they do. They are also the insights that should be the most useful in understanding and influencing the people in your life, dealing with the conflicts that inevitably come with living and working with other people, and making better decisions about your time, money, health, and relationships.
Our promise to explore important insights about why people behave as they do raises an obvious question: Haven’t human beings evolved over countless millennia to deal effectively with each other? Don’t people therefore already know most of what there is to be known about people’s motives and inclinations, and about what can be done to channel behavior in the most productive direction? Haven’t wise observers of the human condition already passed down the insights about human frailties that we most need to know?
To be sure, human beings, like all other animals, already know a great deal about human behavior—their own and that of those around them. We all know that behavior is purposeful and goal driven and that people generally try to maximize pleasure and minimize pain. We also know a lot about the effects of specific drives and emotions such as hunger, thirst, sex, and fear, as well as subtler ones such as the need to feel good about ourselves and the desire to be liked and respected.
Indeed, we all know quite a bit of lay social psychology. We know about the discomfort people feel when their opinions and tastes deviate from the norms of their group. We know about the importance of good parenting and good role models and the advantages of good education. We are aware of some of the ways in which judgments and decisions (at least the judgments and decisions of other people) can be distorted by self-interest, previous experience and expectations, and religious teachings and ideological indoctrination. Without such knowledge, social life would be chaotic and unmanageable.
Our own immersion in both academic and applied psychology, and our continuing reflections on our own misjudgments and unwise decisions over the years, have convinced us that some of the most important insights about human behavior are by no means obvious. This conviction stems from provocative research findings that contradict our everyday assumptions—findings that force us to recalibrate our impressions about what is likely to matter a lot or only a little in determining how people behave, and what is likely to be effective or ineffective in trying to solve particular types of problems.
Other insights that we will discuss are not exactly new. They involve things that we recognize in some particular contexts, without fully appreciating the breadth of their applicability. Still others involve patterns that we recognize in others, but not in ourselves or those who share our views. Ultimately you will have to judge the usefulness of the insights and research that we’ll describe. But to give you a sense of what’s to come, we preview a few examples of the kinds of phenomena and research findings that can make anyone who knows about them—and the psychological principles underlying them—notably wiser.
· · ·
Do you believe that we, the authors of this book, can discern your political views?
We begin chapter 1 with just such a demonstration, one that we think you will find convincing. When you understand the psychology behind our accomplishment, you will have a better understanding of interpersonal and intergroup conflict, a topic we pick up again in chapter 7.
· · ·
In Denmark (as in the United States), motorists can make their organs available for transplantation in the event of premature death by signing the back of their driver’s license. Only about 4 percent of Danes do so. In Sweden, drivers are told that their organs will be made available for donation unless they indicate on the back of their license that they do not want to do so. What percentage of Swedes would you estimate make their organs available for medical use by not putting their signature on that line?
If your estimate was somewhere in the neighborhood of 4 percent or even 40 percent, you are way off. You will find the answer in chapter 2, where we discuss the impact of default options. Then, in chapter 3, you will learn more about why this and other seemingly small differences in the way choices are offered can have such big effects.
· · ·
Everyone knows that rewards and punishments “work.” But do big rewards and punishments work better than small ones? The answer—if your goal is to change not just immediate overt behavior but sustained motivation and underlying fee...
In late spring 1944, Allied forces were making final preparations for the momentous events of D-Day, the landing of troops on the five beaches of Normandy, code-named Utah, Omaha, Gold, Juno, and Sword. The invasion would take place in two phases: an assault by twenty-four thousand British, American, and Canadian airmen shortly after midnight and a massive amphibious landing of Allied infantry and armored divisions at 6:30 a.m. The British commander, General Bernard Montgomery, gave the officers who would lead the assault their final briefing—a tour de force performance, thorough in its content and impeccable in its delivery.
The Supreme Allied commander, General Dwight D. Eisenhower, known to all as “Ike,” had assigned this task to “Monty” and did not do much talking himself in the final hours before the invasion. He did not reiterate details about the operation. Nor did he offer his own perspective on the larger significance of the operation or of the long struggle ahead—a struggle that would culminate in the defeat of the Third Reich. He simply walked around the room shaking hands with each and every man who would lead the assault, mindful, as they were, that many would not survive.
He recognized that their thoughts would be focused on the challenge that each of them would face in the next twenty-four hours, on the fates of their comrades-in-arms, and on the well-being of their families. He gave no hint that he was contemplating his own fate or future reputation. His wordless handshakes communicated to each officer that he understood what they were thinking and feeling, and that he honored them for what they were about to risk and what they were about to experience. He was the wisest one in the room.1
· · ·
Words of wisdom are easy to find. They are offered in books of quotations, desktop calendars, daily planners, and even bumper stickers. Advice is given to us, often unsolicited, by friends, relatives, and colleagues. We can look to sages for counsel about how to manage our personal finances (Neither a borrower nor a lender be.—William Shakespeare) or how to proceed in our careers (Be nice to those on the way up; they’re the same folks you’ll meet on the way down.—Walter Winchell). People who aspire to power can seek guidance from a Renaissance Italian diplomat (It is wise to flatter important people.— Niccolò Machiavelli), and those who have the more modest goal of “winning friends and influencing people” can find similar advice from a bestselling twentieth-century author (Be lavish in praise.—Dale Carnegie) or a U.S. National Medal of Freedom winner (People will forget what you said, people will forget what you did, but people will never forget how you made them feel.—Maya Angelou).
We’re given guidance about how to achieve our goals (The best way to get what you want is to deserve what you want. —Charles Munger) and, from the Sufi poets of old, advice about how to deal with difficult times (This too shall pass). We can even find all-encompassing prescriptions for the meaning of life and the path to personal fulfillment (The meaning of life is to find your gift; the purpose of life is to give it away) from sages whose names have been lost to us.
Insight and skill in dealing with human conflict have long been seen as particularly important elements of wisdom. We see this in the Old Testament tale of King Solomon resolving a custody battle and in the success of Nelson Mandela, two and a half millennia later, in achieving a bloodless end to apartheid.
There are many different kinds of wisdom, as these quotations attest. Some people are Buddha wise, others Bubba wise, and still others Buffett wise. It is telling that Webster’s dictionary distinguishes three types of wisdom: (1) knowledge, or accumulated philosophic or scientific learning; (2) insight, or the ability to discern inner qualities and relationships; and (3) judgment, or good sense.
This emphasis on discernment and good sense highlights the fact that being wise is not the same thing as being smart. By “the wisest one in the room” we do not mean the person with the highest IQ or the greatest command of facts and figures. The smartest one in the room may lack insight about human affairs and display poor judgment in both day-to-day interactions and the larger pursuit of a rewarding and meaningful life. Indeed, The Smartest Guys in the RoomI is an account of the people at the top of Enron, the failed energy corporation, who by all accounts were extremely smart and very sophisticated in their financial manipulations. But their arrogance, greed, and shortsightedness got the better of them (as well as their company’s employees and shareholders), making it clear that they were anything but wise. What they lacked was not just a moral compass, but wisdom about what goals are truly worth pursuing and the means by which they are best pursued.
A critical difference between wisdom and intelligence is that wisdom demands some insight and effectiveness around people. Intelligence does not. A person can be “smart” without being smart about people, but it makes no sense to say someone is wise if the person has no feel for people or no understanding of their hopes, fears, passions, and drives. You can be a savvy investor or an accurate weather forecaster even if you aren’t particularly savvy about people, but you can’t be a wise person if you aren’t wise about people. Montgomery’s preinvasion briefing may have been more intelligently crafted and more skillfully delivered than any that Eisenhower ever gave. But it was Ike’s understanding of the needs of his officers, and his deftness in attending to those needs, that testify to his wisdom.
Any analysis of wisdom must reflect the fact that the most important things in life involve other people. That is true for the executive trying to run a Fortune 500 company, the candidate seeking public office, the artist trying to create work that will speak to the ages, or the single mother trying to get her child through the tumultuous adolescent years. It’s true even for the software engineer who merely wants to be left alone to write code for most of the day or the poker player who just wants to feel the rush that comes from using her wits with money on the line. Our exploration of what makes someone the wisest one in the room therefore focuses on human psychology—on social psychology in particular. Wisdom requires understanding the most common and most powerful influences on people’s behavior. It also requires knowing when and why people get off track and end up making faulty judgments, erroneous predictions, and poor decisions. To be wise, one must be psych-wise.
Wisdom also requires perspective, something that runs through all three components of Webster’s definition: knowledge, insight, and judgment. A wise person is able to put individual events in perspective and take a broader view of the issue at hand. Eisenhower was able to get beyond his concern with the overall scope and success of the mission and connect with his men on what was at the forefront of their minds—their safety, their families, and what the first hours of the invasion might be like.
In this respect as well, the difference between wisdom and intelligence is noteworthy. Intelligence involves taking the information available and processing it effectively—thinking about it logically and drawing sound conclusions. That is certainly an important component of wisdom. But a wise person does something else—a wise person goes beyond the information that is immediately available. Wisdom involves knowing when the information available is insufficient for the problem at hand. It involves the recognition that how things are right now might seem very different down the road.
We became convinced that this is the right time for a book like this because of the tremendous progress that’s been made in two fields that deal with these two critically important components of wisdom—the field of social psychology and that of judgment and decision making. It has been our privilege to have worked in these two fields for a combined eighty years, and an honor to have contributed to them along the way. Of all the scientific disciplines, it is social psychology that focuses most directly on understanding the thoughts, feelings, choices, and actions of the average person. Important findings have poured out of social psychologists’ research labs over the past forty years, providing insights into human behavior that anyone seeking to become wiser should know.
The field of judgment and decision making, meanwhile, has illuminated how and why people are quick to draw conclusions when they would be better served by stepping back and looking at things from a broader perspective. This field has undergone a revolution over the past forty years, a revolution that has made it clear that judgment and decision making have a lot in common with perception. Like perception, they are subject to illusions. Anyone aspiring to greater wisdom needs to know when to be on the lookout for these illusions and how to steer clear of them.
The aim of this book is to help you be wiser so that you can deal more effectively with your employees and coworkers, have an easier time getting your children to realize their potential, or resist the temptations crafted by slick advertisements and clever marketers.
But the book has a higher aim as well. Aristotle maintained that wisdom entails an understanding of causes, of why things are the way they are. To him, a knowledgeable person knows a lot about what and how, but a wise person understands why. Although we trust that you will gain a great deal of practical wisdom from reading this book, we also hope to give you a deeper appreciation of the broader principles that provide the foundation for that practical advice. In so doing, we hope you will gain a better appreciation of why people act the way they do and why we all have such a hard time getting beyond our narrow perspectives. In the end, you should have a better sense of which pithy quotations are worth attending to and which are best ignored, and a deeper understanding of the advice offered by the sages and leaders we most revere.
· · ·
The Wisest One in the Room is not a textbook. Many excellent textbooks in psychology are available for anyone who wants to explore the breadth and depth of psychological science. If you’ve read one of those textbooks or taken a course in psychology, you will recognize how much we omit or mention only briefly here. We have chosen instead to discuss a small number of specific insights that we believe are especially important components of wisdom. They are the ones that should give you the deepest understanding of why the things happening around you unfold the way they do. They are also the insights that should be the most useful in understanding and influencing the people in your life, dealing with the conflicts that inevitably come with living and working with other people, and making better decisions about your time, money, health, and relationships.
Our promise to explore important insights about why people behave as they do raises an obvious question: Haven’t human beings evolved over countless millennia to deal effectively with each other? Don’t people therefore already know most of what there is to be known about people’s motives and inclinations, and about what can be done to channel behavior in the most productive direction? Haven’t wise observers of the human condition already passed down the insights about human frailties that we most need to know?
To be sure, human beings, like all other animals, already know a great deal about human behavior—their own and that of those around them. We all know that behavior is purposeful and goal driven and that people generally try to maximize pleasure and minimize pain. We also know a lot about the effects of specific drives and emotions such as hunger, thirst, sex, and fear, as well as subtler ones such as the need to feel good about ourselves and the desire to be liked and respected.
Indeed, we all know quite a bit of lay social psychology. We know about the discomfort people feel when their opinions and tastes deviate from the norms of their group. We know about the importance of good parenting and good role models and the advantages of good education. We are aware of some of the ways in which judgments and decisions (at least the judgments and decisions of other people) can be distorted by self-interest, previous experience and expectations, and religious teachings and ideological indoctrination. Without such knowledge, social life would be chaotic and unmanageable.
Our own immersion in both academic and applied psychology, and our continuing reflections on our own misjudgments and unwise decisions over the years, have convinced us that some of the most important insights about human behavior are by no means obvious. This conviction stems from provocative research findings that contradict our everyday assumptions—findings that force us to recalibrate our impressions about what is likely to matter a lot or only a little in determining how people behave, and what is likely to be effective or ineffective in trying to solve particular types of problems.
Other insights that we will discuss are not exactly new. They involve things that we recognize in some particular contexts, without fully appreciating the breadth of their applicability. Still others involve patterns that we recognize in others, but not in ourselves or those who share our views. Ultimately you will have to judge the usefulness of the insights and research that we’ll describe. But to give you a sense of what’s to come, we preview a few examples of the kinds of phenomena and research findings that can make anyone who knows about them—and the psychological principles underlying them—notably wiser.
· · ·
Do you believe that we, the authors of this book, can discern your political views?
We begin chapter 1 with just such a demonstration, one that we think you will find convincing. When you understand the psychology behind our accomplishment, you will have a better understanding of interpersonal and intergroup conflict, a topic we pick up again in chapter 7.
· · ·
In Denmark (as in the United States), motorists can make their organs available for transplantation in the event of premature death by signing the back of their driver’s license. Only about 4 percent of Danes do so. In Sweden, drivers are told that their organs will be made available for donation unless they indicate on the back of their license that they do not want to do so. What percentage of Swedes would you estimate make their organs available for medical use by not putting their signature on that line?
If your estimate was somewhere in the neighborhood of 4 percent or even 40 percent, you are way off. You will find the answer in chapter 2, where we discuss the impact of default options. Then, in chapter 3, you will learn more about why this and other seemingly small differences in the way choices are offered can have such big effects.
· · ·
Everyone knows that rewards and punishments “work.” But do big rewards and punishments work better than small ones? The answer—if your goal is to change not just immediate overt behavior but sustained motivation and underlying fee...
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- PublisherFree Press
- Publication date2015
- ISBN 10 1451677545
- ISBN 13 9781451677546
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