Items related to Introducing Communication Research: Paths of Inquiry
Synopsis
Introducing Communication Research, by Donald Treadwell, demystifies the theories and applications of communication research through its focus on research methods in practice. By highlighting examples of research in real-world settings, this exciting and accessible book helps readers see the relevance of basic communication research skills and concepts to their studies and careers. This proven book provides an overview of the research process from start to finish, covering both quantitative and qualitative methods, statistics, ethics, measurement, and more. A concluding chapter shows readers how to write up and present their research to various audiences.
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About the Author
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.
He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.
Review
“I like Treadwell’s book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter.”
-- Kenneth Yang Published On: 2012-12-14
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date2013
- ISBN 10 1452217351
- ISBN 13 9781452217352
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages328
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