Introducing Communication Research: Paths of Inquiry - Softcover

Treadwell, Donald

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9781452217352: Introducing Communication Research: Paths of Inquiry
Softcover
ISBN 10: 1452217351 ISBN 13: 9781452217352
Publisher: SAGE Publications, Inc, 2013

Synopsis

Through its focus on research methods in practice, Introducing Communication Research: Paths of Inquiry, Second Edition demystifies the theories and applications of communication research. By highlighting examples of research in real-world settings and using a variety of pedagogical aids, this exciting and accessible text helps students see the relevance of basic communication research skills and concepts to their undergraduate studies and their future careers. Offering an overview of the research process from start to finish, this proven best-seller covers both quantitative and qualitative methods, with introductory chapters that explore the conceptual foundations followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, content analysis, and a chapter on rhetorical and critical approaches and conversation analysis. A concluding chapter shows students how to write up and present their research to various audiences.

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About the Author

Donald Treadwell earned his master’s degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals’ images of AIDS, faculty perceptions of the communication

discipline, and employers’ expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

 

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
2013
Language
English
ISBN 10 
1452217351
ISBN 13 
9781452217352
Binding
Paperback
Edition number
2
Number of pages
328
Rating
  • 3.40 out of 5 stars
    43 ratings by Goodreads