Media Ethics at Work: True Stories from Young Professionals

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9781452227849: Media Ethics at Work: True Stories from Young Professionals

The drawback of most media ethics books is they examine dilemmas faced by seasoned media managers and ignore situations faced by students as they enter the workforce. Lee Ann Peck and Guy S. Reel's Media Ethics at Work helps students assemble a toolkit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by recent professionals working in news, advertising and public relations. Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they've finished the book, they'll feel prepared with an array of theoretical and practical approaches for thinking on their feet. Cases include Tool for Thought and Tool for Action boxes-application of a theory or professional ethics code and practical how-to tips-Thinking it Through questions, What If? scenarios, and Go Online for More.

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@! Tool for Thought-how a theory or professional ethics code clarifies the case's central ethical issue. @! Tool for Action-practical how-to tips. @! Thinking it Through-discussion questions. @! What If?-an alternative scenario for students to think through. @! Go Online for More-web resources for further information.

About the Author:

Lee Anne Peck, Ph.D., is associate professor of journalism and mass communications in the School of Communication at the University of Northern Colorado, Greeley. Lee Anne Peck has taught English, journalism, and communications courses since 1988. Before teaching at UNC, she was assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers. Peck's professional experience began in 1976 as a correspondent for the Moline (Ill.) Daily Dispatch. She then edited and then managed the Northern Colorado Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribune's online product, Tampa Bay Online, and for Microsoft's online publication, Denver Sidewalk. Guy Reel, Ph.D., is associate professor of mass communication at Winthrop University in Rock Hill, S.C. A former newspaper reporter and editor for The Commercial Appeal of Memphis, Tenn., Reel teaches journalism and mass communication and has written extensively about issues in journalism and communication history. He is author of The National Police Gazette and the Making of the Modern American Man, 1879-1906 (2006), a study of portrayed masculinities in 19th Century tabloids. He received his Ph.D. from Ohio University, his master's from the University of Memphis and his undergraduate degree from the University of Tennessee.

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Book Description SAGE Publications Inc, United States, 2012. Paperback. Book Condition: New. Revised.. 226 x 152 mm. Language: English . Brand New Book. The drawback of most media ethics books is they examine dilemmas faced by seasoned media managers and ignore situations faced by students as they enter the workforce. Lee Ann Peck and Guy S. Reel s Media Ethics at Work helps students assemble a toolkit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by recent professionals working in news, advertising and public relations. Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they ve finished the book, they ll feel prepared with an array of theoretical and practical approaches for thinking on their feet. Cases include Tool for Thought and Tool for Action boxes-application of a theory or professional ethics code and practical how-to tips-Thinking it Through questions, What If? scenarios, and Go Online for More. Bookseller Inventory # AAU9781452227849

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Book Description SAGE Publications Inc, United States, 2012. Paperback. Book Condition: New. Revised.. 226 x 152 mm. Language: English . Brand New Book. The drawback of most media ethics books is they examine dilemmas faced by seasoned media managers and ignore situations faced by students as they enter the workforce. Lee Ann Peck and Guy S. Reel s Media Ethics at Work helps students assemble a toolkit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by recent professionals working in news, advertising and public relations. Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they ve finished the book, they ll feel prepared with an array of theoretical and practical approaches for thinking on their feet. Cases include Tool for Thought and Tool for Action boxes-application of a theory or professional ethics code and practical how-to tips-Thinking it Through questions, What If? scenarios, and Go Online for More. Bookseller Inventory # AAU9781452227849

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Book Description SAGE Publications Inc, 2012. Book Condition: New. 2012. 0th Edition. Paperback. @! Tool for Thought-how a theory or professional ethics code clarifies the case's central ethical issue. @! Tool for Action-practical how-to tips. @! Thinking it Through-discussion questions. @! What If?-an alternative scenario for students to think through. @! Go Online for More-web resources for further information. Editor(s): Peck, Lee Anne; Reel, Guy S. Num Pages: 344 pages, Illustrations. BIC Classification: JFM; KNT. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 454. . . . . . . Bookseller Inventory # V9781452227849

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Book Description SAGE Publications Inc. Book Condition: New. 2012. 0th Edition. Paperback. @! Tool for Thought-how a theory or professional ethics code clarifies the case's central ethical issue. @! Tool for Action-practical how-to tips. @! Thinking it Through-discussion questions. @! What If?-an alternative scenario for students to think through. @! Go Online for More-web resources for further information. Editor(s): Peck, Lee Anne; Reel, Guy S. Num Pages: 344 pages, Illustrations. BIC Classification: JFM; KNT. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 454. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781452227849

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