Media Ethics at Work: True Stories from Young Professionals

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9781452227849: Media Ethics at Work: True Stories from Young Professionals
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Media Ethics at Work: True Stories from Young Professionals helps students assemble a tool kit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by young professionals working in news, advertising and public relations. Each story is presented as a narrative so readers can ponder: "What would I do if this happened to me?" Introductory material provides a foundation in philosophical theory and moral reasoning, so by the time they′ve finished the book, students will feel prepared with an array of theoretical and practical approaches that will equip them with strategies for thinking on their feet.

Other ethics books focus on the big-name, high-level cases that make news – and hurt media credibility. Media Ethics at Work takes a fresh, new approach, aiming to build integrity in a time of media change through the small and large ethical decisions that entry-level media professionals make every day.

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About the Author:

Lee Anne Peck, Ph.D., is associate professor of journalism and mass communications in the School of Communication at the University of Northern Colorado, Greeley. Lee Anne Peck has taught English, journalism, and communications courses since 1988. Before teaching at UNC, she was assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers.

Peck’s professional experience began in 1976 as a correspondent for the Moline (Ill.) Daily Dispatch. She then edited and then managed the Northern Colorado Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribune’s online product, Tampa Bay Online, and for Microsoft’s online publication, Denver Sidewalk.

Review:

"I feel strongly that the proximity of the experiences to the challenges faced by student journalists and rookies will cause my students to take the cases more seriously and spark critical thinking. My students would enjoy this book. They would like the fact that the cases were relevant to them. I thought the questions within each chapter would be very helpful to class discussions."--Kevin Stoker

"I think the book's use of situations faced by young media professionals in their early years of employment is a terrific idea and I like its mix of cases that concern journalists, advertising and public relations professionals I was impressed with how seamlessly the chapters, though written by various authors, fit together. I was especially pleased to see chapters on such issues as Web analytics, use of social media, blogs and sources, and removal of materials from websites. These are increasingly important issues for our students."--Lorna Veraldi

"The book will be extremely useful in helping students confront ethical situations initially, and then think through them with a higher level of moral reasoning. I believe students would find this book very readable and engaging. At times, I could not put the book down until I finished reading a case. The authors built up a sense of suspense in how the case is resolved in many of the chapters. I think students will see themselves facing similar situations and also be spellbound."--Shannon A. Bowen

"The overall concept of the text is appealing because students will relate to the experiences of recent graduates and they'll enjoy the storytelling quality of the narratives and the relative brevity of each case. Chapter authors do a good job delineating questions students should consider as they're grappling with the issues raised. It offers a good combination of practical tips and theoretical models to help guide thinking."--Pam Fine

"Very impressive collection, nicely written, well edited, and very timely. Its greatest strength is the case selection. They're not the often-told instances of major wrongdoing; instead, they are precisely the kind of low-bore ethical challenges young journalists are most likely to actually confront. The work is very readable and surprisingly uniform in tone and style. It hits the right balance of gravitas and readability."--Edward Wasserman

"An obvious advantage of the book's focus on the real-life ethical dilemmas of young professionals is that students can relate to people who are, in many cases, their peers. Just as guest speakers in classes often focus on their current responsibilities, needed skills, internship and job hunting tips, and career trajectories, the book's case studies include these kinds of insights as well."-- (04/01/2013)

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