Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches - Softcover

Berger, Arthur A

  • 3.41 out of 5 stars
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9781452256573: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Softcover
ISBN 10: 1452256578 ISBN 13: 9781452256573
Publisher: SAGE Publications, Inc, 2013

Synopsis

Employing his signature style―a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable―Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

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About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Publisher
SAGE Publications, Inc
Publication date
2013
Language
English
ISBN 10 
1452256578
ISBN 13 
9781452256573
Binding
Paperback
Edition number
3
Number of pages
384
Rating
  • 3.41 out of 5 stars
    59 ratings by Goodreads