Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) - Softcover

Martin Brossman; Greg Hyer

Softcover

ISBN 10: 1453810250 ISBN 13: 9781453810255

Publisher: CreateSpace Independent Publishing Platform, 2010

Synopsis

Any sales professional or business with a commitment to building trust with their customer, knows that your customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated in understanding their business, market and the decision makers. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when used effectively. LinkedIn, with more than 180 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool, your first meeting in-person can be as effective as your second or third. Using Linkedin to support the sales cycle is absolutely critical for today sales professional. Today’s sales professional must be transparent and authentic when presenting themselves online. Now, more than ever, they are a brand ambassador for the company that they represent. This means their online presence must be credible and authentic at all times. This book provides you insights into using LinkedIn to support your sales cycle as well as helps you put together a credible and professional appearance through various lessons designed to build trust.

About this title

About the Author

Martin Brossman has been offering Sales Coaching and Training since he left IBM in 1995 with a focus that integrates web resources to enhance trust and support the Sales Cycle. He was one of the founding RTP members of the United Professional Sales Association (UPSA) and of five international certified and registered sales professional trainers. In August 24, 2009, The American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field, announced that it has formally acquired the United Professional Sales Association (UPSA). Martin has a deep passion to support ethical sales professional exceed their goals and keep their competitive edge. Since 2006 Martin has been offering LinkedIn training, Social Media for Business and web reputation enhancement skills. He lives in Raleigh, NC with his wife Barbara offering training throughout the state for the Small Business Center of community colleges. Greg Hyer is the founder of LinkingtheTriangle.com and several online networking groups such as the Linking the Triangle, eTail eMail and the Linking into Sales groups on LinkedIn.com. As a local professional networking advocate, Greg organizes networking events and conducts training on social media tools like LinkedIn.com. He applies principles such as pay it forward and spiritual capitalism to help people develop their professional network. His mission is to help professionals strengthen their local networks and become connected within their community. Greg lives in Four Oaks, NC with his wife and four children.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2010
• Language: English
• ISBN 10: 1453810250
• ISBN 13: 9781453810255
• Binding: Paperback
• Number of pages: 122