Items related to The Practitioner's Guide to User Experience Design
Synopsis
A guide to some of the most common issues encountered by UX designers - and how to solve them.
From the team at General Assembly, the premiere educational institution for entrepreneurs seeking to expand their digital skillset, comes a guide to UX design. This primer will focus on UX design elements and will target how systems work, developing prototypes, finding inspiration from various sources and knowing when to innovate. It is meant to be a road-map for anyone who is involved in this aspect of UX design.
We have all had experiences where we go to a commercial website to find a product and, unfortunately, within a few minutes we get lost on that site or get frustrated in the maze of links.
That's what UX - User Experience - is all about. Today's web designers need to know what's the best, fastest and most creative ways to make access easier and better. Using case studies, this book provides a real pathway to make this happen.
This book is meant to be the ultimate road-map for anyone who is involved in making the final consumer product in any business into a most positive experience. It shows designers how to avoid the most frustrating steps along the way and empowers designers to make key decisions to make the final product workable and marketable.
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Book Description
An essential primer that focuses on UX (User Experience) showing how to design, innovate, and implement new websites and apps that consumers will find attractive and will be eager to use or purchase.
From the Back Cover
THE PRACTITIONER'S GUIDE TO USER EXPERIENCE
Sell a hamburger. Run an airline. Build a website.
No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer.
The Practitioner's Guide To User Experience breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.
Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design.
Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal and moved on to help form the new Yahoo mobile product office in New York. In the same year he cofounded Tumbleweed, a production studio that makes mobile storytelling experiences. He holds an MS in information science from the University of North Carolina in Chapel Hill. For more information, you can visit www.GeneralAssemb.ly.
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