The Practitioner's Guide to Product Management

3.97 avg rating
( 76 ratings by GoodReads )
 
9781455548569: The Practitioner's Guide to Product Management

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one.

Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.

If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

"synopsis" may belong to another edition of this title.

Product Description:

General Assembly offers highly immersive programs, classes, and workshops all geared towards the most timely and relevant skills of the 21st century.

Widely hailed in the media (such as the Wall Street Journal, Fast Company, ABC News, and many more), GA is seen as filling a crucial need in today's competitive business market. The WSJ suggests that "taking courses at GA is like skipping business school."

Launched in 2011, GA has become extremely popular in a very short period of time, and has already had more than 100,000 students pass through their portals, with thousands more signed up and ready to go. These books will, of course, will fully complement the most popular courses that are being taught by GA's top instructors.

THE TOP 5 THINGS PRODUCT MANAGERS LEARN THE HARD WAY teaches the latest on how to see the big picture to online product managers, how to avoid the major pitfalls, how to bridge a company's various departments together, and how to ultimately entice and satisfy the customer's needs. It's the essential guide to starting, developing, and then selling a new product.

About the Author:

Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain, and Experian. In 2012, he founded Product People (productpeo.pl), a product management consultancy. With a number of associates, he provides help to companies large and small needing an extra pair of hands, and his clients include After the Flood, BBC, eWise, Inkling, Saberr, SwiftServe, and What Users Do.

Jock routinely teaches classes at General Assembly and BBC Academy on product management and mentors startups, entrepreneurs, and product professionals. He holds a master's degree in classics from the University of Cambridge, UK; is the author of the blog I Manage Products (imanageproducts.uk); and regularly contributes articles to Mind the Product (mindtheproduct.com). You can tweet him @jockbu and can generally find him at ProductTank each month in London.

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. For more information, you can visit GeneralAssemb.ly.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jock Busuttil
Published by Grand Central Publishing
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: > 20
Seller
GIANTBOOKSALE
(HAUPPAUGE, NY, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing. Hardcover. Book Condition: New. 1455548561 Great book !! Established seller with great ratings! A+ Customer Service! Orders ship from the USA!. Bookseller Inventory # Z1455548561ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 2.99
Convert Currency

Add to Basket

Shipping: US$ 3.49
Within U.S.A.
Destination, Rates & Speeds

2.

Jock Busuttil
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Quantity Available: 15
Seller
book enterprises
(fall river, MA, U.S.A.)
Rating
[?]

Book Description Book Condition: New. BRAND NEW BOOK! A+ CUSTOMER SERVICE! 100% MONEY BACK GUARANTEE! FAST, SAME BUSINESS DAY SHIPPING!. Bookseller Inventory # 2TRANT002F1B

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 2.99
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Jock Busuttil
Published by Grand Central Publishing 2015-01-06 (2015)
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: 2
Seller
Ebooksweb COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing 2015-01-06, 2015. Hardcover. Book Condition: New. 1455548561. Bookseller Inventory # Z1455548561ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Jock Busuttil
Published by Grand Central Publishing
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: 1
Seller
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing. Hardcover. Book Condition: New. 1455548561. Bookseller Inventory # Z1455548561ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Jock Busuttil
Published by Grand Central Publishing (2015)
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing, 2015. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_1455548561

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Jock Busuttil
Published by Grand Central Publishing
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: 1
Seller
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing. Hardcover. Book Condition: New. 1455548561. Bookseller Inventory # Z1455548561ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.59
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Jock Busuttil
Published by Grand Central Publishing (2015)
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: 5
Seller
Keeps Books
(Wilmington, IL, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing, 2015. Hardcover. Book Condition: New. New, has small remainder mark. Bookseller Inventory # 160612060

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.90
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

8.

Jock Busuttil
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97814555485691.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.37
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Jock Busuttil
Published by Hachette Book Group
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Hachette Book Group. Book Condition: New. Brand New. Bookseller Inventory # 1455548561

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.70
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

10.

Jock Busuttil
Published by Grand Central Publishing (2015)
ISBN 10: 1455548561 ISBN 13: 9781455548569
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Grand Central Publishing, 2015. Hardcover. Book Condition: New. book. Bookseller Inventory # 1455548561

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.73
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book