Flameout: The Rise and Fall of Burger Chef - Softcover

McDonald, John P.

  • 3.77 out of 5 stars
    31 ratings by Goodreads
 
9781456418632: Flameout: The Rise and Fall of Burger Chef
Softcover
ISBN 10: 1456418637 ISBN 13: 9781456418632
Publisher: CreateSpace Independent Publishing Platform, 2011

Synopsis

This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control—a lesson as important today as it was a half-century ago.

"synopsis" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2011
Language
English
ISBN 10 
1456418637
ISBN 13 
9781456418632
Binding
Paperback
Number of pages
238
Rating
  • 3.77 out of 5 stars
    31 ratings by Goodreads

Other Popular Editions of the Same Title

9780557914296: Flameout: The Rise and Fall of Burger Chef

Featured Edition

ISBN 10:  0557914299 ISBN 13:  9780557914296
Publisher: Lost Enterprises Publishing, 2011
Hardcover