Synopsis
They Just Don't Get It! explores an all - too - common dilemma: when people around us just don't ''''''''get'''''''' our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard - charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it - not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the problem is really with ourselves. And it shows how we can finally really get it. If you've ever wondered why your ideas haven't been received or acted on in the way you expected, this book will reveal your own personal responsibility in helping others understand your intentions. Examining the root source of the problem, it details five keys to ''''''''getting it'''''''' - Take Responsibility; Practice Humility; Begin with Questions; Remain Open; and Believe They Can. These five simple steps will enable you to overcome the problem, and prevent it from happening in the future. They Just Don't Get It! will teach you how to communicate your ideas better, and how to motivate others to pull together and achieve your highest goals in any situation.
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About the Author
Randy Martin (1957 2015) was professor of art and policy at the Tisch School of the Arts at New York University and is the author of many books, including An Empire of Indifference.
Excerpt. © Reprinted by permission. All rights reserved.
Chapter
One 1
There once was a woman named Julie who lived in the very best apartment atop the very best building in the very best city in America.
Julie’s apartment was filled with the very best things she could buy.
She owned a top-of-the-line high definition television set with theater surround sound, a treadmill with automatic memory and thirty-five presets of the most famous terrain in the world, and a chrome espresso machine that her father said reminded him of the ’58 Buick he used to own.
Julie had the very best job anyone could imagine. She was the senior vice president and chief account executive for the very best advertising agency in town.
She had the very best clients and produced the very best advertising in America.
Everything that Julie did was superb; everything she owned was better; every idea she had was the very best. In short, Julie got it.
All her friends said so. They said things to each other like, “You know why Julie does so well? It’s simple. Julie gets it.”
Which is why this morning was so troubling to Julie.
Julie wasn’t interested in watching television. She wasn’t interested in making espresso.
And she certainly wasn’t interested in running up the side of Mount Kilimanjaro, although she could have.
And she wasn’t interested in doing all these very best things because her head hurt.
Julie’s head had hurt since she woke up two hours before. Before her alarm even went off.
Julie woke with a headache caused by a question that had been bouncing around in her brain all night long while she tried to sleep.
She had this awful, annoying question because for the first time in her life, Julie had come face-to-face with something she didn’t get.
It was a simple question. One that all of us ask, all the time, of far too many people, far too often.
It’s a question that causes us to lose sleep. And to not understand. And to not finish projects. And to lose friends.
And, although it really is a simple question to ask, it’s one of the most difficult ones in the world to answer.
So what is this simple but profound question? The question that was bouncing around in Julie’s head?
Here it is.
This is it.
This is the question:
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