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Jump Start Your Business Brain: The Scientific Way to Make More Money (Large Print 16pt) - Softcover
Synopsis
Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.
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About the Author
Doug began his entrepreneurial career at age twelve, later earned a degree as a chemical engineer from the University of Maine and then worked for Proctor & Gamble, where he rose to the rank of Master Marketing Inventor and set a corporate record developing and introducing nine new business initiatives in a twelve-month period. After 10 years, Doug retired from corporate life to found what is now known as the Eureka! Ranch, a corporate think tank that has won accolades from some of the biggest corporations in the world including American Express, Procter & Gamble, The Ford Motor Company, Nike and Walt Disney.
Excerpt. © Reprinted by permission. All rights reserved.
Foreword: by Tom Peters
Doug Hall has put me in a ... HORRIBLE POSITION. (I'll not soon forgive him.) He asked me to "Write a Foreword" to this book. That means ... 1,000 words or so. BUT ... I can't do it. No ... it's not that I don't like the book. To the contrary ... I LOVE IT. And ... there's my problem.
HOW AM I SUPPOSED TO BE RATIONAL? All I want to say is ... I LOVE IT. IT'S SUPERCALIFRAGILISTICEXPEALIDOCIOUS. (There ... I said it.) Every damn practical question Doug poses, and there are dozens, is ... simply ... ESSENTIAL ... to creating a Cool/Profitable/Wildly Different business.
Here's how he hooked me: DRAMATIC DIFFERENCE.
Dramatic difference. PAYS OFF. Big Time. That's true ... and his new quantitative models prove that ... as never before.
But it goes beyond that. I am thrilled that his Quant Studies PROVE what I've long believed: SERIOUSLY COOL ... WINS ... BIG. (P.S. And: takes Guts! Big Time!)
It's ... THE PASSION ... for the IDEA ... of ... D-R-A-M-A-T-I-C DIFFERENCE. (And ... those COMPELLING/STUNNING/HARD NUMBERS ... to back it up.)
I LOVE IT. (Okay?)
AND. As in ... AND. Every Chapter is brimming with PRACTICAL QUESTIONS & EXERCISES: None of us can escape from his ... INEXORABLE LOGIC.
This ain't a book for Wimps. It is a book for those who will Never Rest until they have Set the World on It's Ear. With a local auto-body shop. Or a 23-table French restaurant. Or Mega-corp. (Or a one-person window-washing service.)
You see, there's another thing Doug & I agree on. BIG TIME. (Again.) We don't think "branding" is limited to Coke or Pfizer. We believe "branding" is ... AVAILABLE TO ALL ... WITH VISION AND NERVE AND VERVE. We believe that "dramatic difference" and Brand Position is as plausible at $1,000,000 as at $1 billion. NO BULL.
DD is a FOM. (DRAMATIC DIFFERENCE ... is a ... Frame Of Mind.)
PERIOD.
Doug provides GAJILLIONS of Practical Examples. (No Barren Desert of Theory here!) And ... YOU MUST READ THEM ALL. (Trust me. Please.)
I LOVE THIS BOOK. (And I rarely -- never before, truth be told -- go that far.) It SOARS ... and provides PRACTICAL STUFF ... worth its weight & price 1000X over. PLEASE. P-L-E-A-S-E. Read -- and ingest -- this book. PLEASE.
You may end up making a ton of money. Far more important ... your life will take on Meaning as never before. (Meaning that flows from the Relentless Pursuit of Dramatic Difference.) How Liberating!
Thank you, Doug, for allowing me a few lines in this masterwork.
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- PublisherReadHowYouWant
- Publication date2011
- ISBN 10 1459609484
- ISBN 13 9781459609488
- BindingPaperback
- Number of pages558
- Rating
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