The Stakeholder Strategy: Profiting from Collaborative Business Relationships - Softcover

Svendsen, Ann

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9781459626775: The Stakeholder Strategy: Profiting from Collaborative Business Relationships

Softcover

ISBN 10: 145962677X ISBN 13: 9781459626775

Publisher: ReadHowYouWant, 2012

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'The Stakeholder Strategy'' presents a new approach to management that is focused on collaboration. The author illustrates relationship - building strategies with easy - to - grasp concepts from everyday life and lays out the steps a company can take to create a collaboration - friendly organization.

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From the Inside Flap

Research has shown that companies that treat their employees well, create jobs in the local economy, develop innovative products and services, take care of the environment, and contribute to the community, are often more profitable.

The Stakeholder Strategy shows business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relationships. Based on a synthesis of ideas from community relations, marketing, stakeholder management, organizational change, sustainability, and the corporate social responsibility literature-and featuring case study examples from companies around the world who are working to build collaborative relationships with their stakeholders-it offers an integrated framework, as well as the practical tools for developing new kinds of collaborative relationships.

"The Stakeholder Strategy is a timely publication. In today's world of collaboration and partnership, understanding the dynamics of stakeholder relationships is imperative."
-Suzanne Gagnon, Vice President, Corporate Affairs, Glaxo Wellcome Inc.

"This book is a first in de-bunking the mystery surrounding social auditing in the 1990s."
-Chris Smith, Group Public Affairs Manager, The Co-Operative Bank, Manchester, United Kingdom

About the Author

Ann Svendsen is currently a senior partner with CoreRelation Consulting in Vancouver, Canada, where her clients include resource and utility companies, regional and provincial governments, and financial institutions. For the past twenty years, Svendsen has worked as a consulting sociologist, helping companies and government agencies identify, understand, and work effectively with their internal and external stakeholders. She is the author of The Stakeholder Strategy and has been an adjunct professor at Boston College Centre for Community Relations, Australia Centre for Corporate Citizenship and Simon Fraser University's Centre for Sustainable Community Development.

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