Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1 - Softcover

Ziv, Yuli

Softcover

ISBN 10: 1463611382 ISBN 13: 9781463611385

Publisher: CreateSpace Independent Publishing Platform, 2011

Synopsis

In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

About this title

About the Author

Yuli Ziv is an online media expert and entrepreneur revolutionizing the fashion industry. In 2008 she formed blogger network Style Coalition, which signed the first-of-its-kind exclusive partnership with ELLE magazine in 2010; produced some of the first large scale blogger campaigns for renowned brands; and helped many of its members earn thousands of dollars in revenue. Yuli also runs her own widely read blog and user-generated magazine MyItThings.com, She organizes and leads Fashion 2.0 panels and networking events in NYC which brings together hundreds of fashion innovators. Yuli is a noted speaker on social media and technology and has been quoted and featured in national media on the topic.

Review

"Fashion bloggers, meet your Suze Orman." - DKNY Times

"You want to know our secrets? Buy this book." - Selectism

"As the founder of a top blogging network backed by Elle, Ziv (and a handful of other bloggers) share advice on how they turned their digital hobby into a lucrative business, securing their covetable seat at fashion shows and other key industry events." - Black Book

"A must-read if you are considering fashion blogging (or any blogging for that matter) and want to turn it into a profitable, full-time career. This is not Blogging 101, rather how to take an established site to the "next level." - Second City Style

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2011
• ISBN 10: 1463611382
• ISBN 13: 9781463611385
• Binding: Paperback
• Language: English
• Number of pages: 194