ideapower: A Practical Guide to Building Winning Public Relations Campaigns - Softcover

Charles O Kaufman

Softcover

ISBN 10: 1465202331 ISBN 13: 9781465202338

Publisher: Kendall Hunt Publishing, 2014

Synopsis

ideapower aims to stimulate learning, develop creative and strategic thinking, and to build an assortment of useful skills that will help the reader reach campaign and career goals. It combines public relations theory with practical discussions about multistep processes that will boost conceiving, planning, and executing campaigns; and achieve impressions, outcomes, and other measurements of success for clients. Uniquely, ideapower also addresses practical issues and behaviors that are often overlooked in PR campaigns textbooks. Hence, readers will learn about leadership, group dynamics, time management, and event planning. These are skills that must be learned but, more importantly, practiced.

ideapower is an ideal resource for classes that are practically oriented, those that plan and implement an actual campaign for a real client, often an appreciative and worthwhile nonprofit organization. Therefore, this book is more of a guide or a playbook than a textbook. The voices in this textbook also are largely from practicing public relations experts and, to a lesser extent, from academia.

ideapower also uses summaries of case studies and other examples that budding practitioners will find both relevant and entertaining. The cases explain, for example, PR campaign methodology through scores of examples such as “Geek Squad’s Star Wars Moment” or Dole Fresh Fruit’s “Go Bananas after Dark.”

Edition details

• Publisher: Kendall Hunt Publishing
• Publication date: 2014
• Language: English
• ISBN 10: 1465202331
• ISBN 13: 9781465202338
• Binding: Paperback
• Edition number: 1
• Number of pages: 164