Event Management Blueprint: Creating and Managing Successful Sports Events - Softcover

Heather Lawrence Benedict; Michelle Wells

Softcover

ISBN 10: 1465278834 ISBN 13: 9781465278838

Publisher: Kendall Hunt Publishing, 2015

Synopsis

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sports industry.

The NEW third edition of Event Management Blueprint challenges readers to create a sport event using a step-by-step process that breaks down tasks into manageable pieces including the processes associated with conceptualizing and planning an event. The end result of the project is a set of realistic guidelines that encompasses much of what is needed to execute the proposed event.

Written for advanced students and industry professionals with basic knowledge of general management practices, sport management, sport marketing, sport sponsorship, sport finance, risk management, and sport facility management, Event Management Blueprint: Creating & Managing Successful Sports Events:

• Utilizes a practical approach to creating and managing sports events of all types and sizes.
• Is written by experts in the field - contributing authors share knowledge of experience in event management, facility management, and overseeing sport organizations.
• Is student friendly! Each chapter includes an introduction and author biographies and concludes with a summary.
• Student Challenges at the conclusion of each chapter systematically guide students through the creation of their own sports event.
• Includes New Chapters on emerging topics such as event sustainability, event travel packages and sports tourism, event technology and social media, and more.

Edition details

• Publisher: Kendall Hunt Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1465278834
• ISBN 13: 9781465278838
• Binding: Paperback
• Edition number: 2
• Number of pages: 436