Regardless of discipline, individuals function in the business world on a daily basis, and therefore, need to understand how business works and how it applies to oneself.
Introduction to the World of Business is an introductory business textbook designed with students and instructors in mind. It covers major areas essential in developing a wide-ranging view of business while simultaneously laying the foundation for future development in higher-level business courses. Featuring thirteen chapters, the book is designed to be covered within a semester (or shorter term) – allowing time for the development of concepts in and out of the classroom that promote deeper learning. The publication captures students’ attention and maintains focus on relevant materials in order to provide an overview of business functions, while laying the groundwork for future success.
Now in a third edition, Introduction to the World of Business by John Mago and Jill Friestad-Tate:
Updated 4th edition Available Fall 2019!
"synopsis" may belong to another edition of this title.
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