Successful Customer Relationship Management Programs and Technologies: Issues and Trends - Hardcover

Hardcover

ISBN 10: 1466602880 ISBN 13: 9781466602885

Publisher: Igi Global Scientific Publishing, 2012

Synopsis

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

About this title

About the Author

Dr. Riyad is an Associate Professor of Marketing at the United Arab Emirates University. Dr Eid received a BSc (Hons) in Business administration from Tanta University (Egypt), an MSc in Business Administration from Tanta University (Egypt), PGDip (2002) and a PhD in Marketing from Bradford University (UK). Prior to the UAEU appointment, he was an Assistant Professor at the Marketing Department, Bradford University - UK, and an Associate Professor at the Marketing Department; Wolverhampton University- UK. Dr Eid's main area of marketing expertise and interest is in the domain of International Internet Marketing. Dr Eid has published in several internationally recognized journals such as Journal of International Marketing, The Service Industries Journal, Journal of Euro-Marketing, Journal of marketing Intelligence and Planning, Journal of Industrial Management & Data Systems, Benchmarking International Journal, The International Journal of E-Business Research and [Journal of] Internet Research. He has also attended numerous numbers of International Refereed Conferences worldwide. Dr Eid acted as consultant to a number of organizations in Egypt, UAE and UK. He is a subject Matter Expert (Marketing) for the E-TQM collage in Dubai (UAE) and Umm AL-Qura University in Saudi Arabia. Dr Eid was presented with Emerald Best Paper Award for one of his publications. He is also the editor in chief of the International Journal of Customer Relationship Marketing and Management and a member of the Editorial Review Board for a number of international journals.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 1466602880
• ISBN 13: 9781466602885
• Binding: Hardcover
• Edition number: 1
• Number of pages: 338
• Editor: Eid Riyad