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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management - Hardcover
Synopsis
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
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About the Author
Dr. Rajagopal is Professor of Marketing at Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom.
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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
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Business Science Reference, 2012
ISBN 10: 1466609699
ISBN 13: 9781466609693
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Systems Thinking and Process Dynamics for Marketing Systems
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Systems Thinking and Process Dynamics for Marketing Systems
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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
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ISBN 13: 9781466609693
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thi. Seller Inventory # 16793721
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Systems Thinking and Process Dynamics for Marketing Systems : Technologies and Applications for Decision Management
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ISBN 10: 1466609699
ISBN 13: 9781466609693
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future. Seller Inventory # 9781466609693
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