As the owner or manager of an ‘Offline’ small business you are keenly aware of the need to have a constant supply of new customers or prospects. You may have tried many methods of advertising in the past including Yellow Pages, Newspaper Ads, Magazine Ads, Direct Response or Mail Ads, Radio or Television Ads, Telephone Call Centers or others. All of these programs have a few things in common: · They are expensive. · They can be time and labor consuming. · They are usually very poorly targeted. · They are not very effective. The very rapid growth of the Internet has spawned millions of ‘Online’ businesses that are selling their products and services online. These folks have had to find, invent and use different tools to find customers. Many of these tools can work for ‘Offline’ businesses as well. One of the interesting facts about using these online tools is that the cost of being more effective is much lower, and in some instances even free. The benefits of using these tools and technologies are: · Establishing and maintaining communication with and selling more to your existing customers. · Attracting more new customers either locally or globally. · Increasing customer retention. Authors Bio - Why should you pay attention to what I think? My name in Jim Newell, I make my home in Sheboygan, WI with my Wife of more than 40 years Kristine. Now retired, I have spent the last 40+ years as a small business owner, sales and marketing consultant to small businesses, web designer, and web entrepreneur. I have used the methods I am going to recommend, and recommended and set them up for my ‘offline’ business clients, as well as my ‘online’ business clients. I now spend my time enjoying my hobbies, designing and hosting web sites for some of my past clients and advising them how to market their businesses more effectively.
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Who is Jim Newell? Sales and marketing concepts and skills have colored my work experience for many years. Not only was I employed as a sales and marketing consultant for small businesses for more than 30 years, my personal history includes ownership of both online and offline businesses. The marketing tools outlined in this book have been recommended and put into use for many of my offline and online business clients. In the early seventies, I owned a locksmith service business in the San Fernando Valley of Southern California. The first year in business, 1974, gross sales were only $30,000. Using the traditional marketing tools available I increased the gross sales to $360,000 by 1977. Deciding to take a different career path I sold the business to my employees in 1978 and went to work for a major security hardware distribution business as a sales and marketing consultant.
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Book Description CreateSpace Independent Publishing Platform, 2012. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG147010315X