Items related to Total Competition

Total Competition - Hardcover

Ross Brawn

  • 3.87 out of 5 stars
    2,574 ratings by Goodreads
 
9781471162350: Total Competition
Hardcover
ISBN 10: 1471162354 ISBN 13: 9781471162350
Publisher: Simon & Schuster, 2016

Synopsis

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

"synopsis" may belong to another edition of this title.

About the Author

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.

Review

'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' * Motorsport * 'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.' * Daily Express * 'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' -- Edd Straw * Autosport * `A fascinating insight' -- Giles Richards * Observer *

"About this title" may belong to another edition of this title.

Publisher
Simon & Schuster
Publication date
2016
Language
English
ISBN 10 
1471162354
ISBN 13 
9781471162350
Binding
Hardcover
Number of pages
336
Rating
  • 3.87 out of 5 stars
    2,574 ratings by Goodreads

Other Popular Editions of the Same Title

9781471162381: Total Competition: Lessons in Strategy from Formula One

Featured Edition

ISBN 10:  1471162389 ISBN 13:  9781471162381
Publisher: Simon & Schuster UK, 2017
Softcover