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Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) - Softcover
Synopsis
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed.
In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.
The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.
"synopsis" may belong to another edition of this title.
About the Author
Kathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.
Review
A key text. Rich, stimulating and easy to read.
I will be using as a key text... Very excited to finally have a book for my course.
An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.
Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2015
- ISBN 10 1472573676
- ISBN 13 9781472573674
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages216
- Rating
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Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
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Condition: good. Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping. Seller Inventory # ZWM.CUA7
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Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Series: Required Reading Range. Num Pages: 216 pages, 200 colour illus. BIC Classification: AKP; KJM. Category: (U) Tertiary Education (US: College). Dimension: 220 x 299 x 17. Weight in Grams: 1064. . 2015. 2nd Edition. Paperback. . . . . Seller Inventory # V9781472573674
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Design Management: Managing Design Strategy Process & Implementation (second edition)
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
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30.0 x 22.0cm. 216p. colour illusts. very good paperback The section headings are: managing the design strategy; managing the design process; managing the design implementation. Seller Inventory # 30010529
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Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Condition: New. Series: Required Reading Range. Num Pages: 216 pages, 200 colour illus. BIC Classification: AKP; KJM. Category: (U) Tertiary Education (US: College). Dimension: 220 x 299 x 17. Weight in Grams: 1064. . 2015. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781472573674
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Design Management: Managing Design Strategy, Process and Implementation
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 2nd edition. 215 pages. 11.50x8.75x1.00 inches. In Stock. Seller Inventory # 1472573676
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