An industry insider's look at how the world's hospitality sector is addressing new challengers, such as the rise of Airbnb, and how it is reinventing itself for a new age of hospitality in an online world of sharing communities.
One of the world's most established professions--the hotel sector--is under increasing pressure on two fronts: from disruptors in the sharing economy (notably Airbnb), and a rising wave of consumers being re-educated about the meaning of hospitality (through sites such as Trivago, Hotels.com and TripAdvisor). But can this traditionally slow-moving sector reinvigorate itself or will it find itself increasingly marginalized? Can the hotel sector find the resources to fight back?
Increasing numbers of hoteliers believe so – many of whom have been interviewed in depth for this new book. Chains are adding sharing to their global portfolios, and curation and personalization continue to be major weapons in the war against Airbnb.
The new age of hospitality is no longer about traditional models of service: hotel guests now prize fast wifi and mobile check-ins above access to indifferent room service. The message now is about the 'experience', both in terms of seeing something new but also easing the friction points in transactions. Loyalty and reward programs are still a key factor for chains, but many hotel groups are also starting to experiment on ways in which they can integrate more fully into the communities that surround them.
The End of Hospitality? focuses on a sector that is under pressure from challenges beyond anything it has faced in the past, and takes a new and in-depth look at the strategies being employed by its leaders and innovators. The book will feature interviews with CEOs and key influencers at the very heart of the hospitality industry, who will be talking in detail about how they plan to address the issues and what the sector might look like in another 10 or 20 years.
"synopsis" may belong to another edition of this title.
Katherine Doggrell is a financial journalist specialising in the global hotel investment community, and has written for publications as diverse as the Financial Times, the Guardian, Q, Mojo and Business 2.0. She is the EMEA editor in chief at Questex Hospitality and contributes to UK/European trade bodies including HOSPA and the Institute of Hospitality. Katherine also speaks regularly at hotel investment conferences around the world. Katherine lives in Paris.
"About this title" may belong to another edition of this title.
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Hardback. Condition: Good. Is it time for traditional hotels to check out?As one of the world?s most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditional hotels have recently come under increasing pressure on two major fronts: from disruptors in the sharing economy such as Airbnb, and by a rising wave of modern consumers who have become re-educated by social media and hotel comparison websites. Can this traditionally slow-moving sector reinvent itself or will it become increasingly marginalized? Is it time for traditional hotels to check out?Increasing numbers of hoteliers believe that traditional hotels are on the brink of a resurgence in popularity. Global hotel chains are catching up to modern trends ? adding technologized curation and personalisation to their offerings. In Checking Out, Katherine Doggrell interviews key figures in the hotel industry and draws upon various case studies to explore the ways in which this traditionalist industry can remain relevant in the 21st century. The hotel ?experience? has been redefined, as guests now value fast Wi-Fi and mobile check-ins over room service and mini-fridges.Checking Out is an engaging investigation into the unprecedented challenges that face the hotel sector in the digital era and the strategies that are being employed by its leaders and innovators. Seller Inventory # CIN1472968727G
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Hardback. Condition: New. Is it time for traditional hotels to check out?As one of the world's most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditional hotels have recently come under increasing pressure on two major fronts: from disruptors in the sharing economy such as Airbnb, and by a rising wave of modern consumers who have become re-educated by social media and hotel comparison websites. Can this traditionally slow-moving sector reinvent itself or will it become increasingly marginalized? Is it time for traditional hotels to check out?Increasing numbers of hoteliers believe that traditional hotels are on the brink of a resurgence in popularity. Global hotel chains are catching up to modern trends - adding technologized curation and personalisation to their offerings. In Checking Out, Katherine Doggrell interviews key figures in the hotel industry and draws upon various case studies to explore the ways in which this traditionalist industry can remain relevant in the 21st century. The hotel 'experience' has been redefined, as guests now value fast Wi-Fi and mobile check-ins over room service and mini-fridges.Checking Out is an engaging investigation into the unprecedented challenges that face the hotel sector in the digital era and the strategies that are being employed by its leaders and innovators. Seller Inventory # LU-9781472968722
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Hardback. Condition: New. Is it time for traditional hotels to check out?As one of the world's most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditional hotels have recently come under increasing pressure on two major fronts: from disruptors in the sharing economy such as Airbnb, and by a rising wave of modern consumers who have become re-educated by social media and hotel comparison websites. Can this traditionally slow-moving sector reinvent itself or will it become increasingly marginalized? Is it time for traditional hotels to check out?Increasing numbers of hoteliers believe that traditional hotels are on the brink of a resurgence in popularity. Global hotel chains are catching up to modern trends - adding technologized curation and personalisation to their offerings. In Checking Out, Katherine Doggrell interviews key figures in the hotel industry and draws upon various case studies to explore the ways in which this traditionalist industry can remain relevant in the 21st century. The hotel 'experience' has been redefined, as guests now value fast Wi-Fi and mobile check-ins over room service and mini-fridges.Checking Out is an engaging investigation into the unprecedented challenges that face the hotel sector in the digital era and the strategies that are being employed by its leaders and innovators. Seller Inventory # LU-9781472968722