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Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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- PublisherBloomsbury Business
- Publication date2019
- ISBN 10 1472978218
- ISBN 13 9781472978219
- BindingPaperback
- Number of pages224
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Influence (Paperback)
Published by
Bloomsbury Publishing PLC, London
(2019)
ISBN 10: 1472978218
ISBN 13: 9781472978219
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Paperback
Quantity: 1
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Book Description Paperback. Condition: new. Paperback. Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781472978219
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US$ 15.06
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Influence (Paperback)
Published by
Bloomsbury Publishing PLC, London
(2019)
ISBN 10: 1472978218
ISBN 13: 9781472978219
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781472978219
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Stock Image
Influence (Paperback)
Published by
Bloomsbury Publishing PLC, London
(2019)
ISBN 10: 1472978218
ISBN 13: 9781472978219
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781472978219
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