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Synopsis
Learn in a week what the experts learn in a lifetime
Successful Direct Marketing In a Week teaches you how to become a master direct marketer, from building and maintaining your database to creative approaches to physical and digital campaigns to integration and follow-up.
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About the Author
Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.
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Successful Direct Marketing in a Week: Teach Yourself (In a Week Business Books)
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Successful Direct Marketing In a Week: A Teach Yourself Guide
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Condition: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2014. Seller Inventory # IM-10110578
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Direct Marketing In A Week: Maximize Sales Through Direct Mail In
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Paperback. Patrick Forsyth, John Murray Press. Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-upPatrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing. Paperback. Seller Inventory # 9781473601949
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Direct Marketing in a Week : Maximize Sales Through Direct Mail in Seven Simple Steps
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Hodder & Stoughton General Division, 2014
ISBN 10: 1473601940
ISBN 13: 9781473601949
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