The Modi Effect: Inside Narendra Modi's campaign to transform India

4.25 avg rating
( 4 ratings by Goodreads )
 
9781473610910: The Modi Effect: Inside Narendra Modi's campaign to transform India

From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics.

On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India?

Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person.

These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority.

Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage.

The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.

"synopsis" may belong to another edition of this title.

About the Author:

Lance Price is a political strategy consultant who worked at 10 Downing Street from 1998 to 2000, where he was a deputy to Alistair Campbell. He was the Labour Party's Director of Communications from 2000 until the General Election of 2001, when Tony Blair secured his second landslide. Before joining Number Ten he was a BBC Political Correspondent for many years. Price's account of his years with the Blair political machine were recounted in the UK bestseller The Spin Doctor. Price lives in London.

Review:

"A new biography of Narendra Modi, which grants rare access to the Indian prime minister, assesses his campaign to become leader of the world's largest democracy from a spin doctor's perspective. . . the result of hours of meetings with Mr. Modi at his official residence in New Delhi after his election . . . the author, a key Labour Party spin doctor in the late 1990s, examines Mr. Modi's brand, his social media dominance and his campaign that harnessed technology like never before in an Indian election."
Wall Street Journal India

"Price brings to the debate is the spin-doctor's perspective . . . He dissects Modi's strategic and tactical decisions, the social media interventions starting as far back as 2010, the advertising campaigns, the media coverage and the role of the three crucial "ecosystems" that won Modi the election."―Financial Times

an inside view that does not come from a bhakt. The account is readable precisely because the author makes no bones about his scepticism about Modi's politics, and yet, he displays the capacity to tell the story of how Modi achieved success, giving him full credit where he deserves it . . . Price has the advantage of the unfettered access he had to the many invisible people who made up the Modi campaign . . . with great clarity he meticulously tracks how the Opposition failed to match Modi's energy and "indomitable will" and hunger for the job."―An Amazon "hot new releases" pick in Asian Politics

"Lance Price has written the definitive account of the campaign that got Modi to where he is now. He tells a good story. Extensive interviews with key aides, interesting comparisons with powerful politicians he has worked with, and detailed chats with Modi himself have given Price's book an exciting immediacy. Price gives us a ringside view of Modi's way of working."―The Times of India

"Highly readable . . . The chapters on planning related to the campaign-which liberally depended on new techniques like 3D masks, social media tools like Twitter and Facebook, and the chai pe charcha sessions-make for very interesting reading and provide an insight as to how fastidious Modi really is about the details: everything about the campaign-what worked, what didn't and at what point a plan was abandoned-has been described in vivid detail by Price . . . Price, who has in the past worked with the election team of former British PM Tony Blair, among others, provides some great global comparisons."―Financial Express

"A well-written, imminently readable book . . . Price captures the essence of the Modi campaign and provides crucial, colorful details without getting bogged down in minutiae."―Huffington Post

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lance Price
Published by Hodder Stoughton General Division, United Kingdom (2016)
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Hodder Stoughton General Division, United Kingdom, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. How did a chai wallah who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi s campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A virtual Modi - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi s rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi s campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. Bookseller Inventory # AA69781473610910

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.65
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Lance Price
Published by Hodder Stoughton General Division, United Kingdom (2016)
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Hodder Stoughton General Division, United Kingdom, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. How did a chai wallah who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi s campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A virtual Modi - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi s rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi s campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. Bookseller Inventory # AA69781473610910

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.38
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

LANCE, PRICE
Published by HODDER & STOUGHTON
ISBN 10: 1473610915 ISBN 13: 9781473610910
New PAPERBACK Quantity Available: 5
Seller:
IBestBargains, LLC
(Houston, TX, U.S.A.)
Rating
[?]

Book Description HODDER & STOUGHTON. PAPERBACK. Book Condition: New. 1473610915 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # KEDA-MRSH-5876

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.40
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Lance Price
Published by Hodder Paperbacks 2016-03-10 (2016)
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Quantity Available: 4
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Hodder Paperbacks 2016-03-10, 2016. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-05342871

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.32
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Price, Lance
Published by Hodder Paperbacks (2016)
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Paperback Quantity Available: 7
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description Hodder Paperbacks, 2016. Paperback. Book Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0001865256

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.89
Convert Currency

Add to Basket

Shipping: US$ 2.65
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Price, Lance
Published by Hodder & Stoughton General Division
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Softcover Quantity Available: 2
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Hodder & Stoughton General Division. Book Condition: New. Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory Num Pages: 352 pages, 2 x 8 pg colour insets. BIC Classification: 1FKA; 3JMG; BGH; HBJF; HBLX; JPHL. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781473610910

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.56
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Price, Lance
Published by Hodder & Stoughton General Division (2016)
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Softcover Quantity Available: 2
Rating
[?]

Book Description Hodder & Stoughton General Division, 2016. Book Condition: New. Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory Num Pages: 352 pages, 2 x 8 pg colour insets. BIC Classification: 1FKA; 3JMG; BGH; HBJF; HBLX; JPHL. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . . Bookseller Inventory # V9781473610910

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.58
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

8.

LANCE, PRICE
Published by HODDER & STOUGHTON
ISBN 10: 1473610915 ISBN 13: 9781473610910
New PAPERBACK Quantity Available: 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description HODDER & STOUGHTON. PAPERBACK. Book Condition: New. 1473610915 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI2122637483

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.74
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Lance Price
Published by Hodder & Stoughton General Division (2016)
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description Hodder & Stoughton General Division, 2016. Book Condition: New. Bookseller Inventory # GH9781473610910

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.26
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Lance Price
Published by Hodder & Stoughton General Division
ISBN 10: 1473610915 ISBN 13: 9781473610910
New Paperback Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Hodder & Stoughton General Division. Paperback. Book Condition: new. BRAND NEW, The Modi Effect: Inside Narendra Modi's Campaign to Transform India, Lance Price, How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. Bookseller Inventory # B9781473610910

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.89
Convert Currency

Add to Basket

Shipping: US$ 9.25
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book