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Marketing Concepts & Strategies - Softcover

 
9781473760271: Marketing Concepts & Strategies

Synopsis

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

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  • PublisherCengage Learning EMEA
  • Publication date2019
  • ISBN 10 1473760275
  • ISBN 13 9781473760271
  • BindingPaperback
  • LanguageEnglish

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Published by Cengage Learning EMEA, 2019
ISBN 10: 1473760275 ISBN 13: 9781473760271
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