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Marketing Concepts and Strategies - Softcover

William Pride

 
9781473778580: Marketing Concepts and Strategies
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ISBN 10: 1473778581 ISBN 13: 9781473778580
Publisher: Cengage Learning EMEA, 2023
  • PublisherCengage Learning EMEA
  • Publication date2023
  • ISBN 10 1473778581
  • ISBN 13 9781473778580
  • BindingPaperback
  • Number of pages832

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Book Description Paperback. Condition: new. Paperback. The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781473778580

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