Synopsis
Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.
Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:
- Provides examples of how and where certain tools can be used in a project or dissertation
- Discusses the type of research questions best suited to different tools and methods
- Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews
Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
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About the Author
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.
"About this title" may belong to another edition of this title.
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Doing Visual Analysis: From Theory to Practice
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SAGE Publications Ltd, 2018
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Soft cover. Condition: Near Fine. 1st Edition. Paperback edition, published by Sage, 2018. Introduction for researching how visual materials shape what we do, how we think, and how we experience the world. 208 pages, with Index, Reference, several b&w photos and charts through the book. No former ownership marks, no writing on the text pages. Not a remainder copy, not a library discard copy. Very slight crease to the bottom right corner of the front cover, no creases to the spine. Edges of the text block are clean, and the binding is tight and square. Attached are some photos of the copy we have in our inventory. Seller Inventory # 26-06625
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