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Synopsis
Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
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About the Authors
Ruth Breeze is Full Professor at the University of Navarra and the PI of the Public Discourse research group (Universidad de Navarra, Spain). She is the author of Corporate Discourse (Bloomsbury, 2015) and Rethinking Academic Writing for the European University.
Ken Hyland is Professor of Applied Linguistics in Education at the University of East Anglia, UK.
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Corporate Discourse (Paperback)
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Paperback. Condition: new. Paperback. Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781474222877
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