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Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range, 62) - Softcover
Synopsis
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
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Book Description
Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.
This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
About the Author
Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK.
Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK.
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2016
- ISBN 10 1474232906
- ISBN 13 9781474232906
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages228
- Rating
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Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range, 62)
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Visual Research: An Introduction to Research Methods in Graphic Design
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781474232906. Seller Inventory # 8682915
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Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range)
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Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range)
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Fairchild Books 01/b /11 F, 2016
ISBN 10: 1474232906
ISBN 13: 9781474232906
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