The Roadhouse Comes to Britain: Drinking, Driving and Dancing, 1925-1955 - Hardcover

Gutzke, David W.; Law, Michael John

Hardcover

ISBN 10: 1474294502 ISBN 13: 9781474294508

Publisher: Bloomsbury Academic, 2017

Synopsis

This is the first book to examine the cultural phenomenon of the roadhouse in mid 20th-century Britain and its impact on British leisure. The term 'roadhouse' was used in varied ways in the 1930s, from small roadside tearooms to enormous establishments on the outskirts of major cities. These roadhouses were an important component in the transformation of leisure in the 1930s and beyond, reflecting the increased levels of social and physical mobility brought about by new technologies, suburbanisation and the influence of American culture.

Roadhouses attracted wealthy Londoners excited by the prospect of a high-speed run into the countryside. During the day, they offered family activities such as tennis, archery, horse riding and swimming. At night, they provided all the fun of the West End with dancing, classy restaurants, cabaret, swimsuit parades and dance demonstrations, subverting the licensing laws to provide all-night drinking. Rumours abounded of prostitution and transgressive behaviour in the car park. Roadhouses formed part of an imaginary America in suburban Britain that was promoted by the popularity of American movies, music and fiction, providing a pastiche of the American country club.

While much work has been done on the Soho nightclubs of the 1930s, the roadhouse has been largely ignored. Michael John Law and David Gutzke fill this gap in the literature by providing a comprehensive analysis of the roadhouse's cultural meaning, demonstrating how its Americanisation was interpreted for British consumers. This original and engaging study will be fascinating reading for all scholars of 20th-century British cultural history.

About this title

About the Author:

Michael John Law is Research Fellow in History at the University of Westminster, UK. He is the author of The Experience of Suburban Modernity: How Private Transport Changed Interwar London (2014).

David W. Gutzke is Professor of History at Missouri State University, USA. His most recently authored book is Women Drinking Out in Britain since the Early 20th Century (2014).

Review:

“One of the great strengths of the volume is the richness of the numerous illustrations and the use of novels, short stories, films, plays, roadhouse newsreels, and newspaper and magazine articles. The sources make this a compelling account of the short life of the roadhouse as well as a significant and overlooked part of interwar domestic tourism and the role of the car in the development of middle-class leisure. This is a highly readable volume that will be very useful in the classroom. The book will also appeal to a wide audience, including scholars of twentieth-century British and American popular culture.” – American Historical Review

“This interesting and important study adds significantly to the historical and anthropological literature on alcohol and drinking spaces in society ... Roadhouses were so deeply ingrained in the romantic imagination of British high society during the interwar years that they helped define a generation. Summing Up: Highly recommended. All levels/libraries.” – CHOICE

“This fascinating book offers a vivid insight into a neglected subject of the interwar period." - Brewery History

About this edition

• Publisher: Bloomsbury Academic
• Publication date: 2017
• ISBN 10: 1474294502
• ISBN 13: 9781474294508
• Binding: Hardcover
• Number of pages: 192