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A comprehensive guide to successfully marketing your dental practice by one of the UK's foremost dental sales and marketing experts. “David is a champion of innovation and marketing. His ideas and approaches should be studied if you want to stand out from the crowd...We have found his service to be exceptional! Highly recommended.” Barbara Naisby, Director, Black Isle Direct, Black Isle Dental Studio “David is a skilled communicator who has a sound understanding of the business of dentistry.” Alun Rees, Principal, The Professional Coach “I attended several of David's training courses on sales and I can say that he revolutionised my view and attitude to sales. He managed to educate me on a complex and big subject in ways that were instantly understood, and his effective and focused approach to his work shone through and was an inspiration to me.” Sandra Kanfer Clarke attended Sales Training with David in 2003 As we all know, dentistry is not just a vocation – it is also a business. Like any commercial enterprise, it has products, services and customers. Naturally, there are a number different business models that exist within the field of UK dentistry. Some businesses choose to negotiate a co-funding relationship between the actual customer and the local Health Service or an insurance provider. Others enjoy a more direct relationship with their customers. This book aims to provide dentists, practice owners and practice managers responsible for growing the business profitably, with a series of targeted strategies and methods for building a more direct and productive relationship with their customers - one that benefits both the consumer and the dental practice itself. As I am a sales expert and not a dentist, it is very possible that I may have got some of the clinical details wrong. However, don’t let that put you off seeing the value of the ideas and strategies that I put forward in this book. Where appropriate, just insert the correct clinical detail and move on with adapting and implementing the proposed marketing plans within your particular clinical context.
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Sales expert, author, speaker and coach, David Holland has enjoyed a varied career working for and with the great and good of international industry. David cut his sales teeth working for Procter & Gamble, a company renowned for excellence in sales & marketing training, and Kraft Foods, during the 1980’s and 90’s, where his communications and IT skills, and innovative approach to sales and marketing earned him promotion after promotion. At the end of this period, David moved from the fast moving consumer goods industry to take a position with IBM. Selling high value capital projects with price tags in the millions to a diverse range of companies, big and small, David was the top performing sales person for two years running. In 2001 David branched out and formed EXELA Limited - a management consulting company. Working closely with small business owners to optimise marketing spend and sales processes, David acquired specialist knowledge of the dental industry. David’s background in Biochemistry meant he was able to understand both the clinical requirements of a product, as well as the business realities of successful dental supply and distribution. This winning combination allowed him to craft a sales plan to propel the UK to the top of the CEREC sales charts in 2004. It was during this time that David first started helping individual dental practices with their marketing and sales efforts. Today David has hundreds of dental practices as clients, along with many well-known suppliers to the dental industry. As part-owner of a dental practice and owner of an aesthetic dental clinic, David has real-life experience of the day-to-day operations of running a practice to add to his vast marketing and sales skills.
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Book Description CreateSpace Independent Publishing Platform, 2012. Paperback. Condition: Brand New. 108 pages. 8.00x5.25x0.25 inches. This item is printed on demand. Seller Inventory # zk1475041918
Book Description CreateSpace Independent Publishing Platform, 2012. Condition: New. book. Seller Inventory # M1475041918