British Car Advertising of the 1960s - Softcover

Stevenson, Heon

Softcover

ISBN 10: 1476667896 ISBN 13: 9781476667898

Publisher: McFarland & Company, 2016

Synopsis

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?"
This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

About this title

About the Author:

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.

Review:

"Meticulously researched and well presented...fascinating...detailed"--Classic Car Mart

"extremely scholarly work...an amazing piece of scholarship"--The Automobile

"informative...a good book"--Classics Monthly

"what a brilliant book!...fabulous"--Classic Cars

"Stevenson flexes historical muscle" --Old Cars Weekly

"gives great insight into the world of selling cars via the printed page...enlightening"--The Sacred Octagon

"fascinating...thorough...well illustrated...thoroughly and impartially recommended" --Newsletter of the History of Advertising Trust

"a book of the richest scholarship, most engagingly presented...a veritable trip down memory lane...desirable and entertaining --The Flying Lady

"this exhaustive work appears to be a unique look at an important advertising category and is worth the price of admission" --SpeedReaders

About this edition

• Publisher: McFarland & Company
• Publication date: 2016
• ISBN 10: 1476667896
• ISBN 13: 9781476667898
• Binding: Paperback
• Number of pages: 429