A revealing look at how negative biases against women of color are embedded in search engine results and algorithms
Run a Google search for “black girls”―what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are...
Safiya Umoja Noble is is Assistant Professor at the University of Southern California (USC) Annenberg School of Communication. Noble is the co-editor of two books, The Intersectional Internet: Race, Sex, Culture and Class Online and Emotions, Technology & Design.
"Safiya Noble has produced an outstanding book that raises clear alarms about the ways Google quietly shapes our lives, minds, and attitudes. Noble writes with urgency and clarity. This book is essential for anyone hoping to understand our current information ecosystem." (Siva Vaidhyanathan,Author of The Googlization of Everything ― and Why We Should Worry)
"Noble demolishes the popular assumption that Google is a values-free tool with no agenda...She astutely questions...
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